Search for "r value of red oak" returned 304 matches

Measuring Social Engagement

How can brands truly embrace social and optimize their impact? A panel of experts that have incorporated Social Engagement into their core marketing strategy share their learnings on how they have created value around social media.
100% - ights/Videos/Presentation/Measuring-Social-Engagement

Fireside chat with Tiktok's Adrienne Lehens

TikTok can be an extremely valuable tool for marketers to reach their ideal audiences and create fan communities. But how can brands truly embrace the platform and optimize their impact? A panel of experts from brands that have incorporated TikTok into...
97% - ights/Videos/Presentation/Fireside-chat-with-Tiktok-s-Adrienne-Lehens

Massive, Passive Measurement Is A Panel-Beater

In this video interview with Beet.TV, Comscore’s chief revenue officer Carol Hinnant says a new deal inked with ViacomCBS shows TV networks are coming to value the approach of panel-informed measurement over panel-dependent measurement.
92% - ights/Videos/Interview/Massive-Passive-Measurement-Is-A-Panel-Beater

Linear TV is Going Addressable & National


87% - ights/Videos/Interview/Linear-TV-is-Going-Addressable-National

ARF AUDIENCExSCIENCE 2022: Breaking the Myth Privacy-Forward Audience Targeting to Drive Performance

Breaking the Myth: Privacy-Forward Audience Targeting Can Drive Performance; A look at Comscore Predictive Audiences, which promises a more elevated value exchange for everyone.
86% - ights/Videos/Interview/Breaking-the-Myth-Privacy-Forward-Audience-Targeting-to-Drive-Performance

Elevating Measurement: Delivering on a Cross-Platform Promise

In today’s fragmented media landscape, there is a need for brands to reach their target audience irrespective of how they consume media across channels and devices. Providing deduplicated, unified measurement across media and screens to show true incrementality...
81% - ights/Videos/Interview/Elevating-Measurement-Delivering-on-a-Cross-Platform-Promise

Akshaye Widhani – An exclusive interview with the CEO of Yash Raj Films

Watch Paul Dergarabedian, Comscore Sr. Media Analyst, in conversation with Akshaye Widhani to discuss the incredible global success of "Pathaan," the indelible impact made by the founder of Yash Raj, late legend Mr. Yash Chopra who was considered "King...
78% - ights/Videos/Box-Office-Bites/Akshaye-Widhani-An-exclusive-interview-with-the-CEO-of-Yash-Raj-Films

comScore Vision

Content today is viewed anytime, anywhere. So how do you monetize, strategize and reach consumers across screens? Rentrak and comScore – two leaders in measurement innovation – have united to establish new currencies for understanding consumers’ multiscreen...
67% - ights/Videos/Products/comScore-Vision

Social Media, Verticais e Streaming

Nesta entrevista, Fabio Castaldo – Head of Sales na VIX fala com Bianca Scatamburlo, Manager, Syndicated Customer Insights na Comscore Brasil sobre a relação das redes sociais com o streaming, as vantagens do streaming gratuito, a relação de audiência...
59% - ights/Videos/Presentation/Social-Media-Verticais-e-Streaming

Gian Fulgoni Relishes Neverending Search For The Solution

We hear a lot about data science in advertising nowadays. But Gian Fulgoni may have been the trade’s original “Maths Man”. At university, he studied for a physics degree first and a masters in marketing second.
51% - ights/Videos/Interview/Gian-Fulgoni-Relishes-Neverending-Search-For-The-Solution