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Comscore Taps Purchase Data To Help Measure Ad Impact

If you are trying to be the media measurement provider of choice, in age of outcomes, leveraging the point of sale can move the needle. As more media buyers look to attribute ad exposure to customer purchase, more players in the space are looking toward...
100% - ights/Videos/Interview/Comscore-Taps-Purchase-Data-To-Help-Measure-Ad-Impact

Gian Fulgoni Relishes Neverending Search For The Solution

We hear a lot about data science in advertising nowadays. But Gian Fulgoni may have been the trade’s original “Maths Man”. At university, he studied for a physics degree first and a masters in marketing second.
74% - ights/Videos/Interview/Gian-Fulgoni-Relishes-Neverending-Search-For-The-Solution

Mensuração nas redes sociais - visão da cadeia agência, plataforma e anunciante

Em um painel, os experts André Scaciota – Partner, Senior Marketing Manager no Itaú, Maurício Cruz – Diretor de Mídia na Galeria, Paulo Fernandes – Director no Kwai for Business conversam com Bruna Baena, Senior Marketing Corporate Specialist na Comscore...
59% - ights/Videos/Presentation/Mensuracao-nas-redes-sociais

Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni

Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
57% - ights/Videos/Interview/Half-Of-Biggest-Publishers-Have-Viewability-Problem

Holiday weekend marks big return for blockbuster movies

Comscore's Paul Dergarabedian joins NBC News to provide insights on how movie business is on track to break $100 million in ticket sales, something that hasn’t happened in more than a year.
53% - ights/Videos/Interview/Holiday-weekend-marks-big-return-for-blockbuster-movies

Context & Audiences, Targeting In Tandem


50% - ights/Videos/Interview/Context-Audiences-Targeting-In-Tandem

More Front-End Automation Needed For Addressable TV: DISH’s Arrix

For marketers, addressable television advertising should not be an either-or proposition, according to DISH Media’s Kevin Arrix. It’s all about deciding its appropriate role within the mix of advanced-TV options.
44% - ights/Videos/Interview/More-Front-End-Automation-Needed-For-Addressable-TV

Will Movie Theater Companies Like AMC Survive?

Movie theaters across the U.S. and worldwide have been dealt a massive blow over the past two years. The domestic box office numbers plummeted from 2019’s box office of $11.2 billion to $3.8 billion in 2021. As for AMC Entertainment, the pandemic was...
42% - ights/Videos/Box-Office-Bites/Will-Movie-Theater-Companies-Like-AMC-Survive

Cyber Monday kicks off

Gian Fulgoni on CNBC discussing the Black Friday weekend sales and Cyber Monday expectations
42% - ights/Videos/Interview/Cyber-Monday-kicks-off

Hulu Hopes comScore Campaign Ratings Quantify Shared Viewing


41% - ights/Videos/Interview/Hulu-Hopes-comScore-Campaign-Ratings-Quantify-Shared-Viewing