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In Target Viewability and Invalid Traffic Campaign benchmarks across the globe

In many markets throughout the world, the spotlight has increased on campaign validation as the industry, and particularly advertisers, are placing growing importance on knowing that their ads are delivered in-view, free from fraud, in a brand-safe environment...
100% - ights/Blog/In-Target-Viewability-and-Invalid-Traffic-Campaign-benchmarks-across-the-globe

If a Digital Ad Falls in the Wrong Place Does It Make an Impression

We’re all familiar with the philosophical question, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” Striking parallels to this old adage can be drawn in our industry today, where many are asking a similar question...
99% - ights/Blog/If-a-Digital-Ad-Falls-in-the-Wrong-Place-Does-It-Make-an-Impression

Android vs iOS User Differences Every Developer Should Know

With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these two platforms.
96% - ights/Blog/Android-vs-iOS-User-Differences-Every-Developer-Should-Know

vCE Audience Viewability Benchmarks Reinforce Message Normal is a Relative Term

Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions...
95% - ights/Blog/vCE-Audience-Viewability-Benchmarks-Reinforce-Message-Normal-is-a-Relative-Term

MRC Accredits comScore vCE Validation

Today comScore announced that the validation component of validated Campaign Essentials™ (vCE™) has received MRC accreditation. vCE is the first and only service to have been audited and accredited under the IAB’s new Ad Verification Guidelines.
95% - ights/Blog/MRC-Accredits-comScore-vCE-Validation

From GSMA MMM to Mobile Metrix

Earlier this week comScore launched Mobile Metrix in the United Kingdom, which applies comScore’s unified approach to mobile measurement through the combination of mobile panels and census-based tagging.
93% - ights/Blog/From-GSMA-MMM-to-Mobile-Metrix

Live Streaming Video Jumps 600% in Past Year

Nearly a decade before anyone had heard of YouTube, the first viral video spread among snickering teens and procrastinating college students. Discovered via direct download links and embedded QuickTime players, Trey Parker and Matt Stone’s “The Spirit...
86% - ights/Blog/Live-Streaming-Video-Jumps-600-in-Past-Year

comScore and Our Continued MRC Accreditation Momentum

In January, after a long and constructive process, comScore announced that the Media Rating Council (MRC) had accredited Media Metrix, our flagship content audience measurement product, in the US. This was a significant development for both comScore and...
85% - ights/Blog/comScore-and-Our-Continued-MRC-Accreditation-Momentum

comScore CEO Dr Magid Abraham Accepts AMAs Coveted Parlin Award

This morning, comScore CEO and co-founder Dr. Magid Abraham accepted the AMA’s 64th annual Charles Coolidge Parlin Marketing Research Award. The Parlin Award is a preeminent national honor awarded to those who have demonstrated “outstanding leadership...
84% - ights/Blog/comScore-CEO-Dr-Magid-Abraham-Accepts-AMAs-Coveted-Parlin-Award

In Praise of Online Advertising

In my last Metrics Insider column, I wrote about the question of how advertising works. The column generated some great comments, and I got some very thoughtful responses via email; some of you even sent me papers on different components of ad effectiveness...
83% - ights/Blog/In-Praise-of-Online-Advertising