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The Womens EURO 2025 final made history on and off the pitch

UEFA Women's EURO 2025 has been one of the biggest sporting events of the year, with a record attendance of 657,291 spectators throughout the tournament¹.
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A importancia dos dados na construçao de estrategias de engajamento com o consumidor digital em 2025

Brasília marcou o início do "Conexão Comscore – Onde os Dados se Encontram", um evento especialmente pensado para conectar o mercado e profissionais em torno de dados e estratégias digitais pelo Brasil. Neste blog, destacamos os principais insights e...
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What Happens When You Stop Measuring in Silos

This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers are off mute.
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The Rise of AI Tools

Artificial Intelligence (AI) has gone mainstream. Whether it is chatbots and assistants to tools for creating text, images, and video, AI is a heavily integrated part of our daily lives and routines. With this massive influx in usage, it begs the need...
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Cricket Lights Up Mobile Screens

Cricket is a national obsession in India . The current World Champions of T20 , the 20-over format of the game , also boast having the world's largest domestic T20 tournament, the Indian Premier League (IPL). With the 2025 IPL tournament now wrapped up,...
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The Changing Face of Formula 1

Formula 1 is no longer just a technically driven sport for male enthusiasts. It's become a global entertainment phenomenon, with a rapidly evolving and increasingly diverse fan base. Let me break down the key insights that are reshaping this high-octane...
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Flexible by Design

If you work in media, you already know: this industry never sleeps. It’s fast-moving, complex, and in a constant state of reinvention. But even by our standards, what’s happening right now is BIG.
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Social Scorecard Semanal

Estas son las publicaciones, las marcas y los influencers que han liderado las redes sociales en Argentina.
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ID-Free Impressions are the New Normal

Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
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Insights desde Mercado Ads Studio

En el marco de Advertising Week 2024 LATAM, Iván Marchant, VP de Comscore para Latinoamérica, participó en una conversación destacada con Diego Barrazas, host del popular podcast DEMENTES, en Mercado Ads Studio, una cabina de streaming de la plataforma.
50% - ights/Blog/Insights-desde-Mercado-Ads-Studio