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Brandwatch simplifique la escucha activa de su marca en Social Media
En Comscore estamos comprometidos con brindar los mejores insights para su negocio por lo que hemos encontrado en Brandwatch un socio confiable.
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ights/Blog/Brandwatch-simplifique-la-escucha-activa-de-su-marca-en-Social-Media
Lecciones Aprendidas en Publicidad Digital
While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty....
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ights/Blog/Lessons-Learned-in-Digital-Advertising
How Australia spends its time online
Here’s a chance to find out how Australia spends its time online. This graph presents a quick summary of how a typical hour of online activity would breakdown based on Australia’s internet usage in October 2013.
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ights/Blog/How-Australia-spends-its-time-online
In-View and In-Target Campaign Benchmarks Reveal Variability in Delivery across Europe
Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.
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ights/Blog/In-View-and-In-Target-Campaign-Benchmarks-Reveal-Variability-in-Delivery-across-Europe
Interview with Surinder Siama of ResearchTalk Podcasts
I was recently interviewed by Surinder Siama of ResearchTalk Podcasts about current trends in Internet market research, and thought I’d share the video with you below. Much of our discussion focuses on a recent study that comScore conducted with P&G,...
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ights/Blog/Interview-with-Surinder-Siama-of-ResearchTalk-Podcasts
Fintech and traditional banks competition or symbiosis
In this article we look at the online banking ecosystem and ask whether UK consumers are about to adopt new banking fintechs services en masse to manage their money and finances.
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ights/Blog/Fintech-and-traditional-banks-competition-or-symbiosis
UbiquiTV is the new reality
At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV...
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ights/Blog/UbiquiTV-is-the-new-reality
Top 5 Metrics You're Measuring Incorrectly
With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers, traditional analytics are not only misleading, but often flat out wrong.
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ights/Blog/Top-5-Metrics-You-re-Measuring-Incorrectly
Digital Campaign Benchmarks How Are Your Campaigns Performing Versus the Canadian Norms
To help guide the industry to better understand campaign delivery on the whole, comScore releases industry benchmarks from the more than 200 billion impressions it measures across the globe from its comScore validate Campaign Essentials (vCE) service....
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ights/Blog/Digital-Campaign-Benchmarks-How-Are-Your-Campaigns-Performing-Versus-the-Canadian-Norms
Comscore Reveals how the Pandemic has Changed Consumer Behavior
What happens to consumer behavior 6+ months into a pandemic? Are people still shopping or are they glued to their television sets? Have cable subscriptions been replaced with new streaming services? Have consumers paused major life events? What will the...
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ights/Blog/Comscore-Reveals-how-the-Pandemic-has-Changed-Consumer-Behavior
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