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Inside A Botnet Athena and Ad Fraud

One of the most prevalent forms of waste and fraud in today’s digital ad ecosystem is from botnets. A botnet is a network of computers infected with malware and controlled without the user being aware, typically for nefarious activities including various...
100% - ights/Blog/Inside-A-Botnet-Athena-and-Ad-Fraud

Demand for CDs Soars

From January 2022 to March 2024, the number of consumers who visited banking websites to shop for certificates of deposit (CDs) grew more than three-fold according to Comscore Digital Data.
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Fintech and traditional banks competition or symbiosis

In this article we look at the online banking ecosystem and ask whether UK consumers are about to adopt new banking fintechs services en masse to manage their money and finances.
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Comscore Snapshots online finance in the Asia-Pacific region January 2021

In this week’s edition of Comscore Snapshots, we look at the usage of finance-related services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam....
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50 Fastest Growing Women Owned led companies announced by Women Presidents Organization and Capital One

Shareablee has been recognised in The Women Presidents’ Organization’s (WPO) 12th annual ranking of the 50 Fastest-Growing Women-Owned/Led Companies™ in the United States.
57% - ights/Blog/50-Fastest-Growing-Women-Owned-led-companies-announced-by-Women-Presidents-Organization-and-Capital-One

What's Driving the Decline in Search Ad Coverage?

During my keynote at the Search Insider Summit in Captiva last week, I presented some data on trends in search activity that I thought might be of interest to readers of this blog.
53% - ights/Blog/What-s-Driving-the-Decline-in-Search-Ad-Coverage

Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?

With consumers feeling the pinch of increased credit use and continued high automobile rates (for example, the average rate for a new car loan with a 60-month term was 8.22% as of February 2024)- bank auto lenders have increasingly turned to pre-qualification...
52% - ights/Blog/Is-Auto-Loan-Pre-Qualification-an-Answer-to-Engage-Consumers-Earlier

Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

Mobile’s rise over the past few years has been well-documented as it continues to achieve major milestones illustrating its immense popularity, such as last year when app usage surpassed desktop usage and began accounting for half of all U.S. digital...
52% - ights/Blog/Number-of-Mobile-Only-Internet-Users-Now-Exceeds-Desktop-Only-in-the-U.S

Why Google's surprising paid click data are less surprising

Earlier this week, comScore released its January 2008 qSearch paid click report, which showed a 7% sequential decline vs. December ‘07, and a flat annual growth in paid clicks for Google. Moreover, the number of paid clicks per Google search query declined...
51% - ights/Blog/Why-Google-s-surprising-paid-click-data-are-less-surprising