Search for "philosohy of mind panqualitism" returned 1262 matches

comScorians Recognized at the 2009 ARF Annual Conference

I’m delighted to report that at the annual Advertising Research Conference in New York last week, comScorians were the recipients of numerous awards.
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OpenTable Nike and United Airlines Top List of Highest Indexing Apps Among Affluent Users

In conducting research for the The 2016 U.S. Mobile App Report, it became apparent that the audience composition of an app can widely differ from one to another. With this in mind, we decided to take a look at apps that skew heaviest among users in the...
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Mind the GRP

Far from being dead, GRPs look alive these days. At least for those advertisers and agencies dealing with large brand focused advertising budgets. Yes, they´re not the only answer, but they´re instrumental in the evolution from a narrow, direct response...
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Life during the pandemic four unexpected behavioural trends in Asia-Pacific countries

In this blog post, we focus on events occurring during the pandemic, that is, the DC (During Coronavirus) era, adopting another new acronym in the process. Specifically, we identify digital content categories which saw an unexpected uplift in activity...
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Meet the Global Team Head of Design Joseph O Donoghue in Dublin

What’s it like working for Shareablee in Ireland? I get the best of both worlds, the outdoors lifestyle, friendly people and a business culture with some of the biggest tech companies in Europe. Then I also get to visit HQ in New York fairly regularly...
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Free Shipping this Holiday Season: Margin Eater or Opportunity for Retailers?

Each year it seems that free shipping deals become more and more prevalent as we enter the holiday season. Perhaps stoked by the furious competition of Cyber Monday, it seems that for many retailers offering free shipping is essentially the price of entry...
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A Baseball State of Mind in NYC

Weekly Local TV Snapshot: Week of August 22-28, 2022
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There's Something Happening Here... And What It Is Is Becoming Clearer

I’ve been involved in measuring advertising effectiveness for much of my 40 year market research career, most often using behavioral metrics such as sales to gauge advertising’s ROI. During this time, I’ve become a big believer in the importance of reach...
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On Branding Versus Direct Response Advertising

A few weeks ago, I had the pleasure of doing the kickoff keynote presentation at OMMA Global Hollywood and then participated on a panel discussing the state of the advertising industry. We touched on the relative merits of direct response versus branding...
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Obama Ahead of the Online Advertising Curve

I caught an interesting article by Matthew Mosk in the Washington Post today discussing Barack Obama’s success at fundraising online during this Presidential primary season. His campaign’s success at attracting online donations is likely a function of...
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