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Comscore Campaign Ratings' Daily Reach Frequency Reporting
An international car manufacturer seeks to understand diminishing reach returns to optimize advertising campaign duration for efficient resource allocation.
100% -
e-Studies/CCRs-Daily-Reach-Frequency-Reporting
Driving campaign efficiency with privacy-centric, ID-free targeting
Butler/Till utilized Proximic’s ID-free custom Search Predictive Audience to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical brand.
97% -
e-Studies/Driving-campaign-efficiency-with-privacy-centric-ID-free-targeting
Achieving greater packaging efficiency with Hearst
Hearst achieves greater efficiency and ten times the scale in inventory packaging for event sponsorships using Comscore’s Activation solution.
97% -
fts/Achieving-greater-packaging-efficiency-with-Hearst
Building a winning political media plan with Arsement Media Group
Arsement Media Group used Comscore insights and custom segments to inform media buys for a winning political campaign strategy.
95% -
e-Studies/Building-a-winning-political-media-plan-with-Arsement-Media-Group
Comscore Custom Reporting for Exclusive Reach
A new ad network wanted to demonstrate that they had established a foothold in the cluttered market for display advertising.
95% -
e-Studies/Comscore-Custom-Reporting-for-Exclusive-Reach
Comscore Campaign Ratings Improves Demographic Targeting Through In-flight Cross Platform Campaign Metrics
Comscore CamComscore Empowers Bourbon Distillery to Improve Demographic Targeting Through Access to In-Flight Cross-Platform Campaign Metricspaign Ratings Improves Demographic Targeting Through In-flight Cross Platform Campaign Metrics
94% -
e-Studies/Comscore-Campaign-Ratings-Improves-Demographic-Targeting-Through-In-flight-Cross-Platform-Campaign-Metrics
Proximic by Comscore ID-Free Audiences increase product consideration for leading health & nutrition CPG brand
A leading health & nutrition CPG brand was looking to reach interested consumers for their new health drink by leveraging a campaign that utilized two Proximic by Comscore ID-Free Predictive Audiences.
93% -
fts/Proximic-by-Comscore-ID-Free-Audiences-increase-product-consideration-for-leading-health-nutrition-CPG-brand
Comscore assisted a financial brand
Comscore assisted a financial brand in identifying where its customers applied for other financial products and its defection rate
93% -
fts/Case-Study-Drafts/Comscore-assisted-a-financial-brand2
Comscore assisted a financial brand
Comscore assisted a financial brand in identifying where its customers applied for other financial products and its defection rate
93% -
fts/Case-Study-Drafts/Comscore-assisted-a-financial-brand
Comscore TV helps national bank client identify the best cable networks for advanced audience targeting
Comscore TV helps client identify best cable networks for advanced audience targeting
92% -
e-Studies/Comscore-TV-helps-national-bank-client-identify-the-best-cable-networks-for-advanced-audience-targeting
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