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Comscore Social Incremental Audience
Comscore integrates social media audience data with traditional digital measurement of domains and apps, providing clients the full picture of their total audience size and demographic composition to optimize their strategies.
100% -
e-Studies/Comscore-Social-Incremental-Audience
Consumer Journey Online
A case study that shows how we can help our clients navigate different perspectives in order to reach relevant audiences no matter where they are.
99% -
e-Studies/Consumer-Journey-Research
Sizing global sports audiences through contextual insights
A major global sporting events committee leveraged Comscore’s innovative capabilities to combine contextual insights with total audience data to gain a deeper understanding of their audience and to support their sponsors with demonstrating the value of...
97% -
e-Studies/Sizing-global-sports-audiences-through-contextual-insights
Comscore Social Impact Report
Comscore proves the impact of campaign hashtags & keywords by showcasing content share, efficiency, & sentiment across the social universe.
95% -
e-Studies/Comscore-Social-Impact-Report-Understanding-the-Influence-of-a-Hashtag-Keyword
Comscore Campaign Ratings' Daily Reach Frequency Reporting
An international car manufacturer seeks to understand diminishing reach returns to optimize advertising campaign duration for efficient resource allocation.
95% -
e-Studies/CCRs-Daily-Reach-Frequency-Reporting
Regional Law Firm
Nexstar measured the performance for a regional law firm campaign using Comscore’s Cross-Platform Campaign Ratings solution. The campaign recorded 7.9M Unique Audiences, delivering a 44% reach in the Los Angeles Market, of which 670K were exclusively...
95% -
fts/Case-Study-Drafts/Regional-Law-Firm
Proving the value of Comscore measurement with WIS-TV
WIS-TV, a local NBC affiliate in Columbia, SC, educated a client on the power of Comscore data and won their business as a result.
93% -
e-Studies/Proving-the-value-of-Comscore-measurement-with-WIS-TV
Comscore Consumer Journey
Comscore’s Consumer Journey solution helps clients understand how consumers use web and retailer site search upstream of online purchases
93% -
e-Studies/Understand-the-Shopping-Behaviors-of-Your-Target-Consumers
The benefits of impressions-based buying
91% -
e-Studies/The-Benefits-of-Impressions-Based-Buying
Estée Lauder Drives Global Effciency and Sees Big Lifts in Social Engagement
Estée Lauder’s digital excellence team was tasked with helping the iconic cosmetics maker increase its brand awareness on social media and providing best practices across its portfolio of global beauty products.
91% -
fts/Case-StudiesX/Estee-Lauder-Drives-Global-Effciency-and-Sees-Big-Lifts-in-Social-Engagement
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