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Sizing global sports audiences through contextual insights
A major global sporting events committee leveraged Comscore’s innovative capabilities to combine contextual insights with total audience data to gain a deeper understanding of their audience and to support their sponsors with demonstrating the value of...
100% -
e-Studies/Sizing-global-sports-audiences-through-contextual-insights
Understanding and Impacting the Consumer Journey with TripAdvisor
TripAdvisor wanted to help their brand and marketing partners better understand, quantify and ultimately impact the path to purchase through more effective and efficient online advertising.
96% -
fts/Case-StudiesX/Understanding-and-Impacting-the-Consumer-Journey-with-TripAdvisor
Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM
Eightbar used Comscore’s privacy-forward contextual audiences to help a leading technology brand achieve the most efficient Cost-Per-Effective-Visit.
96% -
e-Studies/Comscore-Predictive-Audiences-Drive-Video-Campaign-Performance-for-IBM
Making a Splash at Super Bowl LIII with Pepsi and bubly
What is the value of a Super Bowl ad for an emerging challenger brand? As an emerging challenger brand in the crowded seltzer category, bubly wanted to make a splash at Super Bowl LIII to drive impact across the purchasing funnel and win greater market...
94% -
e-Studies/Making-a-Splash-at-Super-Bowl-LIII-with-Pepsi-and-bubly
Consumer Journey Online
A case study that shows how we can help our clients navigate different perspectives in order to reach relevant audiences no matter where they are.
44% -
e-Studies/Consumer-Journey-Research
Increasing in-target delivery with Centro
Comscore pre-bid insights substantially increased in-target delivery for Cento clients
41% -
e-Studies/Increasing-in-target-delivery-with-Centro
Comscore, the Benchmarking Partner, Powering Social-First Growth Strategy in Sports Media
Comscore Social provides market-level benchmarking reports to help media organisations measure performance, track competitors and guide smarter growth through audience engagement data among others.
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e-Studies/Comscore-Powering-Social-First-Growth-Strategy-in-Sports-Media
Optimize Campaigns in Real Time
Comscore Brand Survey Lift study helps client identify lift across multiple KPIs and leverages results to optimize their campaign in real time.
40% -
e-Studies/Optimize-Campaigns-in-Real-Time
Social in Media Publishing: The Dodo
The Dodo, a website created for animal lovers and rights issues, needed social intelligence to determine social KPIs in order to increase reach, engagement and referrals.
40% -
fts/Case-StudiesX/Social-in-Media-Publishing-The-Dodo
Spectrum Reach Built Trust in Campaign Reporting Utilizing Comscore TV Data
Baer’s Furniture, a high-end family-owned multi-location furniture chain, headquartered in Pompano Beach, FL, has advertised on TV for years but sought accurate reporting and data-driven targeting from Spectrum Reach due to distrust in traditional metrics....
39% -
fts/Case-Study-Drafts/Spectrum-Reach-Built-Trust-in-Campaign-Reporting-Utilizing-Comscore-TV-Data
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