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Consumer Journey Online
A case study that shows how we can help our clients navigate different perspectives in order to reach relevant audiences no matter where they are.
100% -
e-Studies/Consumer-Journey-Research
Consumable Partners with Comscore to Showcase Incremental Audience Reach
Comscore Digital Data Helps Advertisers Maximize Audio Campaign Reach
72% -
e-Studies/Consumable-Partners-with-Comscore-to-Showcase-Incremental-Audience-Reach
The benefits of impressions-based buying
68% -
e-Studies/The-Benefits-of-Impressions-Based-Buying
Pursuit Channel: winning automotive ad placements with Comscore TV measurement and Advanced Audiences™
Pursuit Channel, an outdoor enthusiast network and Comscore TV client, learned that a major ad agency was not planning to include them in a nationally ranked mid-sized truck ad buy.
65% -
e-Studies/Pursuit-Channel-winning-automotive-ad-placements-with-Comscore-TV-measurement-and-Advanced-Audiences
Comscore TV Local empowers cosmetic brand to identify stations that best reach their target audiences
Comscore TV local reporting empowers advertisers to identify stations that most reach their cosmetic brand's Broad-Based, Target, and 1P Audiences.
60% -
e-Studies/Comscore-TV-Local-empowers-cosmetic-brand-to-identify-stations-that-best-reach-their-target-audiences
Parallel Decisions that Improve Campaign Accuracy and Effectiveness
At Spectrum Reach, we are committed to delivering the best solutions to advertisers. That's why Comscore is our preferred measurement partner and impressions are our preferred currency. By using Comscore's advanced measurement, advertisers gain accurate...
60% -
e-Studies/Parallel-Decisions-that-Improve-Campaign-Accuracy-and-Effectiveness
Comscore Digital Insights
Comscore digital insights help a beauty brand understand their target audience with deeper psychographic targets.
52% -
e-Studies/Comscore-Digital-Psychographic-Insights-Empowers-a-Beauty-Brand
Comscore TV empowers advertisers
Comscore TV reporting empowers advertisers to identify stations that have an affinity for reaching their retail brand’s audiences
51% -
e-Studies/Comscore-TV-empowers-advertisers
Using Comscore insights to understand the consumer journey
In a previous report on the fast-moving consumer goods (FMCG) sector, Comscore revealed that the UK’s digital food retail audience is the largest in Europe.
51% -
e-Studies/Using-Comscore-insights-to-understand-the-consumer-journey
Comscore Credit Card Servicing
Comscore Credit Card Servicing & Rewards Benchmarker helped a credit card issuers to gain competitive insights and identify opportunities to drive further engagement.
49% -
fts/Case-Study-Drafts/Comscore-Credit-Card-Servicing
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