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#RIPGRPs: Evolving the Metrics That Move Us Forward
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Search for "시이나 모타 Q 같은 노래" returned 915 matches
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RIPGRPs Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses and media plans followed predictable rhythms. But today, the ecosystem...
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ights/Blog/RIPGRPs-Evolving-the-Metrics-That-Move-Us-Forward
Local Is Where Currency Begins
Measurement isn’t just about tracking viewership—it’s about driving decision making, especially at the local level. For local stations, impressions must reflect real audiences in real markets, because those numbers determine what gets bought, who gets...
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ights/Blog/Local-Is-Where-Currency-Begins
The Rise of AI Tools
Artificial Intelligence (AI) has gone mainstream. Whether it is chatbots and assistants to tools for creating text, images, and video, AI is a heavily integrated part of our daily lives and routines. With this massive influx in usage, it begs the need...
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ights/Blog/The-Rise-of-AI-Tools
Datos clave de la industria para conectar con el consumidor digital en 2025
El 3 de junio de 2025, celebramos en Madrid el evento Desayuno con Datos: Conectando con las audiencias digitales, donde tuvimos la oportunidad de compartir con los asistentes la sesión de insights “Datos Clave de la Industria ”.
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ights/Blog/Datos-clave-de-la-industria-para-conectar-con-el-consumidor-digital-en-2025
Cricket Lights Up Mobile Screens
Cricket is a national obsession in India . The current World Champions of T20 , the 20-over format of the game , also boast having the world's largest domestic T20 tournament, the Indian Premier League (IPL). With the 2025 IPL tournament now wrapped up,...
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ights/Blog/Cricket-Lights-Up-Mobile-Screens
Habitos digitales en Centroamerica y el Caribe
¿Cómo se informan, entretienen y compran los usuarios digitales de Centroamérica y el Caribe? ¿Qué plataformas priorizan y en qué momentos del día están más presentes?
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ights/Blog/Habitos-digitales-en-Centroamerica-y-el-Caribe
Mastering Health Advertising in a Privacy-Centric World
The advertising landscape is undergoing a significant shift towards privacy-conscious practices.
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ights/Mastering-Health-Advertising-in-a-Privacy-Centric-World
The Changing Face of Formula 1
Formula 1 is no longer just a technically driven sport for male enthusiasts. It's become a global entertainment phenomenon, with a rapidly evolving and increasingly diverse fan base. Let me break down the key insights that are reshaping this high-octane...
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ights/Blog/The-Changing-Face-of-Formula-1
Flexible by Design
If you work in media, you already know: this industry never sleeps. It’s fast-moving, complex, and in a constant state of reinvention. But even by our standards, what’s happening right now is BIG.
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ights/Blog/Flexible-by-Design
Social Scorecard Semanal
Estas son las publicaciones, las marcas y los influencers que han liderado las redes sociales en Argentina.
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fts/Social-Scorecard-Semanal2
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