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IPG Mediabrands Selects comScore as a Preferred Strategic Partner for Digital Campaign Ratings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that IPG Mediabrands has selected comScore as a strategic partner for digital campaign measurement.
100% - ights/Press-Releases/2014/5/IPG-Mediabrands-Selects-comScore-as-a-Preferred-Strategic-Partner-for-Digital-Campaign-Ratings

comScore to Participate in OpenAP Initiative Through Use of Its Advanced TV Audience Ratings Data

Earlier today at an event in New York City, Fox, Turner and Viacom shared additional details on comScore’s participation in their joint OpenAP initiative. This planned open audience platform will provide buyers and sellers of linear television a consistent,...
100% - ights/Press-Releases/2017/4/comScore-to-Participate-in-OpenAP-Initiative-Through-Use-of-Its-Advanced-TV-Audience-Ratings-Data

Microsoft Advertising to Use comScore vCE for Digital Ad Inventory Optimization

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that Microsoft advertising has selected validated Campaign Essentials (vCE) as a solution to help advertisers better understand where their campaigns...
95% - ights/Press-Releases/2013/7/Microsoft-Advertising-to-Use-comScore-vCE-for-Digital-Ad-Inventory-Optimization

Procter & Gamble Partners with comScore for Digital Campaign Ratings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Procter & Gamble has agreed to partner with comScore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation solution...
95% - ights/Press-Releases/2013/4/Procter-Gamble-Partners-with-comScore-for-Digital-Campaign-Ratings

Hearst Television Inc Signs with comScores Local TV Service

comScore (NASDAQ: SCOR) today announced it has entered a multi-market agreement with Hearst Television, Inc. for three of its stations – WISN-TV (ABC) Milwaukee, Wis., as well as KHBS/KHOG-TV (ABC) and KHBS/KHOG-D2 (CW) Fort Smith-Fayetteville, Ark.
95% - ights/Press-Releases/2016/6/Hearst-Television-Inc-Signs-with-comScores-Local-TV-Service

Data Science Firm 0ptimus Choses comScore as Measurement Source for Consumer Overlays

comScore today announced that data science firm 0ptimus will comprehensively match comScore’s television ratings and digital measurement with 0ptimus’ nationwide custom modeled audiences. Such matching will allow 0ptimus more in-depth political targeting...
95% - ights/Press-Releases/2017/10/Data-Science-Firm-0ptimus-Choses-comScore-as-Measurement-Source-for-Consumer-Overlays

comScore Appoints Duncan Trigg as Vice President of Advertising Effectiveness

comScore today announced that Duncan Trigg has joined the company as Vice President of Advertising Effectiveness. Mr. Trigg will be responsible for industry thought leadership and education around comScore’s advertising effectiveness solutions across...
95% - ights/Press-Releases/2015/3/comScore-Appoints-Duncan-Trigg-as-Vice-President-of-Advertising-Effectiveness

comScore Appoints Duncan Trigg as Vice President of Advertising Effectiveness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Duncan Trigg has joined the company as Vice President of Advertising Effectiveness. Mr. Trigg will be responsible for industry thought leadership and education...
95% - fts/comScore-Appoints-Duncan-Trigg-as-Vice-President-of-Advertising-Effectiveness

comScore and Arbitron to Launch Groundbreaking Cross-Platform Media Measurement Initiative with ESPN as Charter Client and Collaborator

COLUMBIA, MD and RESTON, VA; September 13, 2012 – Arbitron Inc. (NYSE: ARB) and comScore (NASDAQ: SCOR) announced today an agreement to develop the first-ever five-platform measurement initiative that would provide an unparalleled view of changing consumption...
94% - ights/Press-Releases/2012/9/comScore-and-Arbitron-to-Launch-Groundbreaking-Cross-Platform-Media-Measurement-Initiative-with-ESPN-as-Charter-Client-and-Collaborator

comScore in Collaboration with CIMM Unveils First Look at Cross-Media Measurement Data for 11 CIMM Member Companies

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers around the globe will now be able to use key comScore advertising metrics directly in programmatic trading platforms.
92% - ights/Press-Releases/2015/4/comScore-in-Collaboration-with-CIMM-Unveils-First-Look-at-Cross-Media-Measurement-Data-for-11-CIMM-Member-Companies