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Trigg’s Digital Media Expertise to Help Drive Comscore’s Advertising Effectiveness Footprint Globally
London, UK, 12 March, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Duncan Trigg has joined the company as Vice President of Advertising Effectiveness. Mr. Trigg will be responsible for industry thought leadership and education around Comscore’s advertising effectiveness solutions across all global markets outside of the U.S. He will be based in London.
“As an industry veteran, Duncan brings a wealth of market knowledge and demonstrated leadership to our global team,” said Mark Donovan, Chief Marketing Officer at Comscore. “As Comscore continues its focus on bringing independent measurement to an increasingly complex digital advertising ecosystem, we look forward to having Duncan on board to support the expansion of our advertising solutions as we ultimately aim to bring transparency and trust to the market.”
Mr. Trigg is a veteran of the digital media industry with more than 15 years of experience across ad tech and media sales organisations. He most recently held the position of Chief Executive Officer at Project Sunblock, a content verification company. Prior to joining Project Sunblock, Mr. Trigg held a variety of senior roles in the online media industry, including co-founding Unanimis Consulting, a leading European brand and network sales house. Mr. Trigg is an active thought leader in the digital advertising space, having contributed to various industry events and publications. He holds a Bachelors with Honours from the University of Northumbria.
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About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Cautionary Note Regarding Forward-Looking StatementsThis release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from Duncan Trigg’s appointment, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to Comscore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC's Web site ( http://www.sec.gov).
Stockholders of Comscore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
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