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The Internet Giveth and the Internet Taketh Away

Ongoing technological advancements have allowed the Internet to expand and evolve in ways that few could have imagined, creating vast opportunities and benefits for both consumers and businesses. The Internet has also created a variety of challenges for...
100% - ights/Presentations-and-Whitepapers/2011/The-Internet-Giveth-and-the-Internet-Taketh-Away

UK Digital Market Overview October 2013


90% - ights/Presentations-and-Whitepapers/2013/UK-Digital-Market-Overview-October-2013

Mobile’s Hierarchy of Needs

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In this session,...
85% - ights/Presentations-and-Whitepapers/2017/Mobiles-Hierarchy-of-Needs-MMA-Forum-Singapore-2017

Mobile Metrix® and Ad Metrix® Pre-Launch in Argentina

In this presentation, comScore Country Manager of Argentina Marcos Christensen introduces comScore Mobile Metrix® and comScore Ad Metrix®, the tools that allow you to understand your target audience and how engaged your audience is.
80% - ights/Presentations-and-Whitepapers/2014/Mobile-Metrix-and-Ad-Metrix-PreLaunch-in-Argentina

Finding Clarity in Today’s Blurred Video Viewing Landscape

Due to digital TV’s place and time-shifting capabilities, the line between digital and traditional TV viewing is more blurred than ever before. Online video has far surpassed its roots of entertaining user-generated content, and has now begun to demonstrate...
79% - ights/Presentations-and-Whitepapers/2011/Finding-Clarity-in-Todays-Blurred-Video-Viewing-Landscape

A Measurement Manifesto

"A Measurement Manifesto" presented by Josh Chasin at OMMA Metrics in San Francisco. In this metrics manifesto, we’ll take a brand advertiser-centric view of the measurement ecosystem and try to sort it all out. We measure everything we can… but are we...
79% - ights/Presentations-and-Whitepapers/2010/A-Measurement-Manifesto

The Importance of Purpose Fact Pack

2020 brought to boiling point many accelerated behaviors - social media, content viewing, ecommerce to name a few, but also a mainstreaming of the idea that buying a product = buying meaning.
79% - ights/Presentations-and-Whitepapers/2021/The-Importance-of-Purpose-Fact-Pack

The State of Online Video

In this presentation on the current state of the online video market, comScore’s Dan Piech uses industry insights to provide a picture of today’s online video consumer. Who is watching, how engaged are they and what has changed over time? Where are we...
78% - ights/Presentations-and-Whitepapers/2011/The-State-of-Online-Video

The Effects of the Recession on Brand Loyalty and “Buy Down”

comScore White Paper that analyzes the progressing trends in buy down behavior within CPG and other product categories since the recession first began in 2008. Key questions to be answered in this report include:
77% - ights/Presentations-and-Whitepapers/2011/The-Effects-of-the-Recession-on-Brand-Loyalty-and-Buy-Down-Behavior

Mobile’s Hierarchy of Needs

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In this report,...
72% - ights/Presentations-and-Whitepapers/2017/Mobiles-Hierarchy-of-Needs