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Non-Human Traffic: Why It Matters and Why You Should Care

The issue of fraudulent and invalid traffic (IVT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. See the presentation to understand the importance of this issue.
100% - ights/Presentations-and-Whitepapers/2016/Non-Human-Traffic-Why-It-Matters-and-Why-You-Should-Care

Non-Human Traffic: Why It Matters and Why You Should Care

The issue of fraudulent and non-human traffic (NHT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. In this webinar, Timur Yarnall, comScore SVP of Corporate Development,...
100% - ights/Presentations-and-Whitepapers/2015/Non-Human-Traffic-Why-It-Matters-and-Why-You-Should-Care2

Impressions vs. Eyeballs: What Are You Really Buying?

When advertisers put money on campaigns, what they are looking for is audience, i.e. eyeballs. But what is bought are actually impressions, which are just ad-served onto pages and sites. Was that impression served to a real human rather than a bot? Was...
99% - ights/Presentations-and-Whitepapers/2016/Impressions-vs-Eyeballs-What-Are-You-Really-Buying

2022 State of Retail: How to Thrive in the Retail Space

Get your comprehensive playbook for understanding the current retail landscape, online buying behaviors, and how you can connect with today's consumers.
99% - ights/Presentations-and-Whitepapers/2022/2022-State-of-Retail-How-to-Thrive-in-the-Retail-Space

Are You Leaving ROI on the Table?

In this presentation we share key data from Q1 results from our Brand Metrix norms database, compiled from nearly 300 brand impact studies conducted across a range of industries and online ad campaigns.
97% - ights/Presentations-and-Whitepapers/2009/Are-You-Leaving-ROI-on-the-Table

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been. Finding ways to reach consumers in the most efficient manner is vital, and being able to quantify a return on...
97% - ights/Presentations-and-Whitepapers/2015/Lessons-Learned-in-Digital-Advertising

Introducing Plan Metrix Multi-Platform for India

In our recent webinar, Comscore’s Viren Vijayashankar was joined by Kantar’s Rashmi Nair to introduce the latest innovation for the India market, Plan Metrix Multi-Platform
97% - ights/Presentations-and-Whitepapers/2021/Introducing-Plan-Metrix-Multi-Platform-for-India

NCAA March Madness Online

Each month comScore creates a Data Insight presentation on a different topic in digital. In this January 2015 edition, the topic is "March Madness".
93% - ights/Presentations-and-Whitepapers/2015/NCAA-March-Madness-Online

Measuring the Effectiveness of Online Advertising: Lessons Learned

Take an in-depth look at the current digital measurement market, an analysis of various leading methodological approaches and case examples of how marketers are using cutting-edge research to improve the return on their marketing investments. In addition,...
92% - ights/Presentations-and-Whitepapers/2010/Measuring-the-Effectiveness-of-Online-Advertising-Lessons-Learned

Xmas toy shopping – Men spend longer on toy sites than women

With Christmas around the corner, UKOM takes a look at festive trends in the retail sector. In the first of a series of insights on Christmas shopping, the focus lies on toys. UKOM approved comScore data from 2015 suggests to start your research early...
91% - ights/Presentations-and-Whitepapers/2016/Xmas-toy-shopping-Men-spend-longer-on-toy-sites-than-women