- March 28, 2022

2022 State of Retail: How to Thrive in the Retail Space

Ian Essling
Ian Essling
Senior Director, Survey Insights
Comscore
Rachel Gantz
Rachel Gantz
General Manager, Activation & Advertising Solutions
Comscore
Ryan Williams
Ryan Williams
Senior Director, Client Insights
Comscore

The retail market is constantly evolving to keep up with advancing technology and the ever-changing desires of today’s buyers. That's why it’s crucial for you to understand current buying patterns and behaviors. 

Download the presentation to get your comprehensive playbook for understanding buying behaviors and how you can connect with today's consumers. 

You’ll get a view of today’s retail market based on insights from Comscore’s February 2022 retail survey and our behavioral (desktop and mobile) panel. You’ll also find out how to effectively target and connect with brand and category purchasers using Comscore Predictive Audiences. 

What you’ll learn about: 

  • How different digital commerce categories are performing, and which are growing the fastest    
  • How consumers feel about current economic issues   
  • Online shopping behaviors of consumers
  • Best practices to reach valuable retail audiences programmatically
  • Insights and trends from the 2021 holiday shopping season