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2025 State of Programmatic Report

Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report.
11% - ights/Presentations-and-Whitepapers/2025/2025-State-of-Programmatic-Report

Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric

Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Score Report aims to provide insight into the comprehensive...
11% - ights/Presentations-and-Whitepapers/2024/Settling-the-Score

2020 State of Gaming

The 2020 State of Gaming report includes 80 pages of insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
11% - fts/State-of-Gaming-2020x

Driving Brand Marketing ROI Across All Screens and Formats

This session with Comscore Chief Commercial Officer, Steve Bagdasarian, and Kochava CEO and Founder, Charles Manning, presented new insights from ad campaigns that have driven meaningful performance outcomes for brands, drawing from robust cross-platform...
11% - ights/Presentations-and-Whitepapers/2024/Driving-Brand-Marketing-ROI

Comscore's 2024 State of Digital Commerce Report

Comscore has released its annual, research-based overview of key insights and trends from 2023 on digital e-commerce, mobile shopping, social and engaging the consumer throughout their journey.
11% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Digital-Commerce-Report

Comscore Congressional District CTV Index

Optimize audience and voter reach this year with granular, Congressional District level video consumption insights, powered by Comscore’s cross-platform dataset at-scale.
11% - ights/Presentations-and-Whitepapers/2024/Comscore-Congressional-District-CTV-Index

Tendencias Digitales 2024 en América Latina

Comscore revisa los principales cambios en los hábitos de consumo digital a través de industrias como retail, publishers, social media, entre otras.
89% - ights/Presentations-and-Whitepapers/2024/Tendencias-Digitales-2024-en-America-Latina

Comscore Campaign Ratings Local

In this session, we provided a comprehensive overview of our local and national capabilities and how our measurement solution can empower you to navigate the evolving landscape of digital advertising effectively and optimize your campaigns for maximum...
36% - ights/Presentations-and-Whitepapers/2024/Comscore-Campaign-Ratings-Local

Audience Recommendations for Every Vertical

Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences.
11% - ights/Presentations-and-Whitepapers/2024/Audience-Recommendations-for-Every-Vertical

Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans

The 2024 “Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans” webinar featured special guest speakers from the Minnesota Wild, NASCAR, Nexstar, and Kathleen Murphy Media.
11% - ights/Presentations-and-Whitepapers/2024/Scoring-with-Comscore