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The Verified Impression – Another “Tech Tax” or the Most Important Aspect of the Digital Mix?
Whilst brand safety, fraud and viewability have all been occupying the headlines for several years, the real impact on the digital ecosystem has not yet been fully realised. Understanding what is actually delivered and the impact of optimising towards...
100% -
ights/Presentations-and-Whitepapers/2015/The-Verified-Impression
Spring Audience Guide
Keep your seasonal campaigns in full bloom with our Spring Audience Guide.
97% -
ights/Presentations-and-Whitepapers/2025/Spring-Audience-Guide
As worlds collide: impact and effectiveness in advertising to Gen Z
The 2023 IAB NewFronts will gather thousands of brands, agencies, media buyers, and technology providers.
86% -
ights/Presentations-and-Whitepapers/2023/As-worlds-collide-impact-and-effectiveness-in-advertising-to-Gen-Z
Leveraging New Instagram Reels Analytics to Win Hearts
New Instagram Reels analytics have landed! How can brands and publishers action Comscore's always-on measurement of Instagram Reels, TikTok, and other short form video to create a best-in-class video strategy that attracts new audiences?
81% -
ights/Presentations-and-Whitepapers/2022/Leveraging-New-Instagram-Reels-Analytics-to-Win-Hearts
State of the US Online Retail Economy Q1 2013
In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman present key retail trends in the first quarter of 2013.
81% -
ights/Presentations-and-Whitepapers/2013/State-of-the-US-Online-Retail-Economy-Q1-2013
Mobile Data Without Roaming Charges: Top Mobile Media Trends
Mobile data and Mobile World Congress go hand and hand - especially when all the MMS and e-mail messages come back to haunt you in the form of international data roaming fees!
80% -
ights/Presentations-and-Whitepapers/2009/Mobile-Data-Without-Roaming-Charges-Top-Mobile-Media-Trends
Oppenheimer Consumer Conference 2013
comScore chairman and co-founder Gian Fulgoni presented the State of the U.S. Online Retail Economy at the Oppenheimer 13th Annual Consumer Conference.
80% -
ights/Presentations-and-Whitepapers/2013/Oppenheimer-Consumer-Conference-2013
The State of Online Video
In this presentation on the current state of the online video market, comScore’s Dan Piech uses industry insights to provide a picture of today’s online video consumer. Who is watching, how engaged are they and what has changed over time? Where are we...
78% -
ights/Presentations-and-Whitepapers/2011/The-State-of-Online-Video
Surviving the Upfronts in a Cross-Media World
In this report, comScore provides an actionable guide for success in this year’s TV and digital upfronts. The report details the rise of online video and a current portrait of the content and ad viewing landscape.
71% -
ights/Presentations-and-Whitepapers/2012/Surviving-the-Upfronts-in-a-Cross-Media-World
La Banque en Ligne en Europe
In March 2018, 91% of EU5 digital population accessed some form of financial site or app. Online banking - a subset of online finance - was used by 70% of the EU5 digital population. Compared with some other industries, the banking sector is successfully...
67% -
ights/Presentations-and-Whitepapers/2018/Online-Banking-in-Europe
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