The State of Social Media
The growth in online retail is continuing to outpace offline. In the first quarter of 2013, e-commerce grew +13%, while corresponding offline retail grew at only +1%. In this presentation, Comscore Chairman & Co-Founder Gian Fulgoni and Comscore VP of Marketing & Insights Andrew Lipsman provide a full analysis of key retail trends seen in the first quarter of the year. Topics discussed include mobile and multi-platform activity, alternate shipping methods, the potential impact of a federal online sales tax and overviews of retail and product categories.
Here is a preview of the insights shared in this presentation:
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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