State of the US Online Retail Economy Q1 2013
The growth in online retail is continuing to outpace offline. In the first quarter of 2013, e-commerce grew +13%, while corresponding offline retail grew at only +1%. In this presentation, Comscore Chairman & Co-Founder Gian Fulgoni and Comscore VP of Marketing & Insights Andrew Lipsman provide a full analysis of key retail trends seen in the first quarter of the year. Topics discussed include mobile and multi-platform activity, alternate shipping methods, the potential impact of a federal online sales tax and overviews of retail and product categories.
Here is a preview of the insights shared in this presentation:
- Consumer sentiment improved slightly from January, with 40% of respondents now viewing the economy as ‘poor’ - an improvement of nine points versus Q1 2012.
- Free shipping continues to be the number one feature for consumers shopping online – nearly half of respondents chose it as the ‘most important’ service/factor offered by online retailers.
- Mobile & Multi-Platform Commerce are on the rise - 11% of all digital retail commerce is now coming from mobile platforms.