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The Online Grocery Shopper: An FMCG Brand Case Study
In our most recent Masterclass, Comscore’s Ira Xhelili takes an in-depth look at a Fast-Moving Consumer Goods (FMCG) brand case study to uncover the touchpoints and interactions that lead shoppers to buy groceries online.
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ights/Presentations-and-Whitepapers/2019/The-Online-Grocery-Shopper-An-FMCG-Brand-Case-Study
comScore Case Study: The U.S. Postal Service
The USPS selected comScore as an objective and reputable source to measure the impact paper catalogs have on online sales across multiple retail industries.
97% -
ights/Presentations-and-Whitepapers/2009/comScore-Case-Study-The-U.S.-Postal-Service
comScore Case Study: Medline Plus - National Library of Medicine, NIH
MedlinePlus reached out to comScore for specialized reports on their website’s visitation metrics, user engagement, market sizing, and health categories and other therapeutic areas, as compared to private sector and other public sector organizations in...
97% -
ights/Presentations-and-Whitepapers/2009/comScore-Case-Study-NIH
Driving Stronger ROI with Real-Time Branding Insights in Canada
In this presentation comScore VP of Canada, Bryan Segal and comScore Senior Product Manager NaKedra Campbell share client case studies from comScore Brand Survey Lift™ Pulse, an in-flight branding effectiveness measurement solution.
96% -
ights/Presentations-and-Whitepapers/2013/Driving-Stronger-ROI-with-RealTime-Branding-Insights-in-Canada
Should We Really be Optimizing for Clicks?
A preview of: "The Click Remains Irrelevant: 'Natural Born Clickers' Return". In this case study, Gian Fulgoni reviews an analysis of the click vs. non-click consumer as well as a framework for how to best measure the total impact of display advertising,...
95% -
ights/Presentations-and-Whitepapers/2009/Should-We-Really-be-Optimizing-for-Clicks
Prove your data to win more business
In this presentation, Martin Bromfield, VP Advertising EMEA, comScore and Paul Calver, Head of Data and CRM at Northern & Shell provide an overview of a comScore case study on how comScore validated N&S’s audience segments for programmatic trading.
94% -
ights/Presentations-and-Whitepapers/2016/Prove-your-data-to-win-more-business
UK Digital Market Overview September 2013
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ights/Presentations-and-Whitepapers/2013/UK-Digital-Market-Overview-September-2013
The Holiday Hangover: Who is Winning the New Year’s Retail Race?
In this one hour presentation our in-house retail experts address the marketing, advertising, and economic issues vital to retailers as we enter the New Year.
92% -
ights/Presentations-and-Whitepapers/2009/The-Holiday-Hangover-Who-is-Winning-the-New-Year-s-Retail-Race
Telecoms and Takeovers: Strategic Media Planning for Agencies
This session provides insight into strategic online display advertising, including case studies that highlight ways to gain intelligence on the display ad landscape and how to leverage that during media planning.
91% -
ights/Presentations-and-Whitepapers/2011/Telecoms-and-Takeovers-Strategic-Media-Planning-for-Agencies
It’s a Digital World: Lessons Learned Around the World Now Being Deployed in Italy
During this event, Gian Fulgoni, comScore Co-founder and Chairman reviewed how the lessons learned around the world are now being deployed in Italy.
91% -
ights/Presentations-and-Whitepapers/2015/Lessons-Learned-Around-the-World-Now-Being-Deployed-in-Italy
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