The Online Grocery Shopper: An FMCG Brand Case Study
The consumer journey is long and complex, and so it’s never been more critical than now to understand the key influences and decision drivers that lead to conversions.
In our most recent Masterclass, Comscore’s Ira Xhelili takes an in-depth look at a Fast-Moving Consumer Goods (FMCG) brand case study to uncover the touchpoints and interactions that lead shoppers to buy groceries online.
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