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Measuring Cross Channel Shoppers Across Platforms
At the Audience Research Foundation's Audience Measurement 2015 conference, Gian Fulgoni, Co-Founder and Chairman Emeritus of comScore, presented findings on measuring the cross-channel shopper in a cross-platform world.
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ights/Presentations-and-Whitepapers/2015/Measuring-Cross-Channel-Shoppers-Across-Platforms
Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement
The worlds of TV and digital media are converging as consumers flock to new platforms to watch more and more video content. As a result, agencies and advertisers have new opportunities to connect brand experiences across multiple screens.
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ights/Presentations-and-Whitepapers/2016/A-21st-Century-Approach-to-Multi-Screen-Audience-Measurement
Special Event Marketing on Social
This presentation with Shareablee examines major worldwide events such as the Olympics, World Cup, Super Bowl, Oscars, and more in the context of social media marketing. You will learn the strategies behind various social media tactics that have been...
86% -
ights/Presentations-and-Whitepapers/2014/Special-Event-Marketing-on-Social
ARF Audience Measurement 8.0: Changing How the World Sees Digital Advertising--One Year Later
One year after the engaging conversation at AM 7.0 about the rapidly evolving digital advertising ecosystem, questions still abound about the state of the market and its future. This presentation highlights how far advertising effectiveness measurement...
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ights/Presentations-and-Whitepapers/2013/ARF-Audience-Measurement-8.0-Changing-How-the-World-Sees-Digital-Advertising-One-Year-Later
The State of Social Media
En un ecosistema cada vez más cross-platform y cross-content, entender cómo evolucionan las plataformas, los formatos y las audiencias es clave para tomar mejores decisiones.
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ights/Presentations-and-Whitepapers/2025/The-State-of-Social-Media-LATAM
Key Takeaways: Ponencia “TV + Cross-Platform + Cross-Content = Audiencia²”
Descárgate a continuación los puntos destacados compartidos por Julia Sizova, Country Manager South EMEA en Comscore, y Maties Ramos, Research Analytics & Consumer Intelligence en 3CAT, durante su intervención en AEDEMO TV 2025.
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ights/Presentations-and-Whitepapers/2025/Key-Takeaways-Aedemo-TV-2025
Análisis de la Audiencia “Cross Media” de la radio en México
La fusión de datos Multiplataforma entre My Metrix de Comscore y EGM (Estudio General de Medios) de IPSOS nos permite concentrar en una sola plataforma datos on y off line, entre las que destacan ciertas variables demográficas, psicográficas, hábitos...
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ights/Presentations-and-Whitepapers/2019/Analisis-de-la-Audiencia-Cross-Media-de-la-radio-en-Mexico
El Consumidor Peruano: Multiplataforma y Cross-Media
Descargue nuestro más reciente análisis “El Consumidor Peruano” que resume los principales insights y tendencias digitales entregando una visión holística de la navegación actual de los internautas en Perú.
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ights/Presentations-and-Whitepapers/2019/El-Consumidor-Peruano-Multiplataforma-y-Cross-Media
Cross-Platform: liderando o futuro da medição digital
No último ProXXIma, um dos principais eventos da indústria no País, a Comscore Brasil marcou presença e também apresentou o painel “Cross-Platform, transformando a medição de mídia no Brasil”.
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ights/Presentations-and-Whitepapers/2024/Cross-Platform-liderando-o-futuro-da-medicao-digital
Cross-platform: transformando a medição de mídia no Brasil
No último ProXXIma, nós apresentamos o painel Cross-platform, transformando a medição de mídia no Brasil, no qual Ingrid Veronesi, nossa country manager, se reuniu com com Bebeto Pirró, Advertising Director – Ad Sales VP no UOL, Celia Kakitani – Ad Sales...
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ights/Presentations-and-Whitepapers/2024/Cross-platform-transformando-a-medicao-de-midia-no-Brasil
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