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Tectonic Shifts are Shaping the Multi-Platform Digital World

It was perhaps a simple and comforting way to look at the world that somehow made it seem more navigable. But ancient scholars like Pythagoras and Aristotle used data from the physical world around them to generate insights that would reveal the world...
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5 Things Every Marketer Should Know About Mobile Commerce

With m-commerce now accounting for about one out of every ten e-commerce dollars, it’s finally time for retailers and marketers to start paying close attention to this platform shift so they can develop strategies to meet the evolving needs of their customers.
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comScore Releases December 2013 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 188.2 million Americans watched 52.4 billion online content videos in December, while the number of video ad...
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Part 2 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

In the first part of this blog post, we discussed the power of habit in driving smartphone app usage and how the biggest names in digital media generally have an advantage as more media consumption shifts to digital. One of the ways we see this advantage...
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comScore Introduces Plan Metrix Multi Platform

comScore today introduced Plan Metrix® Multi-Platform, a major advancement in comScore’s psychographic digital media planning tool. Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles,...
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The 4 Ps of Marketing in a Digital World

The 4Ps have acted as a right of passage and guiding tool for marketers for decades. But in today’s complex digital environment, where advancements in technology have rapidly changed the delivery and measurement of digital advertising, what new guiding...
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comScore Introduces Mobile Metrix in the UK to Measure Total Mobile Audience Behaviour

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore Mobile Metrix® in the United Kingdom, bringing the next generation of mobile audience measurement to the market.ps and mobile browsing.
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How Mobile is Transforming Holiday Shopping

Ever since the initial NRF report of an 11% decline in retail buying over the four day Thanksgiving weekend, a doom-and-gloom narrative has overtaken a retail season that had many folks optimistic about the chances of a significant rebound due to improving...
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Online Holiday Retail Shopping Moves Beyond the Big Two But Cyber Monday Still Maintains its Title as Biggest Spending Day

This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as consumers increasingly took to online retailers to snag...
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Special Feature YouTubes Evolution in the OTT Streaming Landscape

Over recent years, over-the-top (OTT) streaming and streaming on connected TV devices (CTV) has exploded bringing changes to how advertisers think about their media investments.
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