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CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience

CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. A launch...
0% - ights/Press-Releases/2016/4/CNN-Leverages-comScore-Xmedia-to-Capture-Unified-View-of-Cross-Media-Audience

Der Wert digitaler Werbung: comScore, Millward Brown & Kantar Worldpanel

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media.
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comScore and Facebook Partner to Deliver Clients Viewability Insights

comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). The partnership includes viewability metrics for video and...
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comScore First to Offer MRC-Accredited Viewable GRP for Digital Display and Video

Today, comScore (NASDAQ: SCOR) announced that the Audience module of validated Campaign Essentials™ 2.0 (vCE® 2.0) – which includes its reporting of digital campaign age, gender, and behavior-based ethnicity demographics, and the resulting reach, frequency...
0% - ights/Press-Releases/2016/4/comScore-First-to-Offer-MRC-Accredited-Viewable-GRP-for-Digital-Display-and-Video

Combatir el fraude para incrementar el ROI: un debate con Kellogg y Krux

In this case study, learn how Krux and comScore partner to help Kellogg reduce invalid traffic, automate optimization and save $2 million dollars in wasted ad spend.
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comScore Reports February 2016 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2016. Apple ranked as the top smartphone manufacturer with 43.9 percent OEM market share, while...
0% - ights/Rankings/comScore-Reports-February-2016-US-Smartphone-Subscriber-Market-Share

comScore and Opera Mediaworks Receive Advertising Research Foundations David Ogilvy Award

comScore (NASDAQ: SCOR) announced today that the company was awarded a David Ogilvy Award at Advertising Research Foundation's (The ARF) Re:Think 2016 conference. comScore and client, Opera Mediaworks, received a gold award in the mobile insights category...
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Mobile is Eating Bricks and Mortar

My colleague Andrew Lipsman, VP of Marketing Insights here at comScore, penned the above headline as he was analyzing the trends in online shopping and buying this past holiday season. It succinctly summarizes what we think happened, and I thought it...
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comScore Releases Rankings of Top Web Entities in Japan for January 2016


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iPhone 6 Series Now Represents Majority of US iPhone Installed Base

Nine years since the introduction of the first iPhone, Apple remains America’s most popular smartphone original equipment manufacturer (OEM) in 2016. In light of Apple’s product event yesterday where they unveiled the latest iPhone SE, it seemed like...
1% - ights/Blog/iPhone-6-Series-Now-Represents-Majority-of-US-iPhone-Installed-Base