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Adobe and comScore Advance Digital TV and Ad Measurement

At Adobe Summit, Adobe (Nasdaq: ADBE) and comScore (Nasdaq: SCOR) announced a global strategic partnership to provide new insights into the media consumption behaviors of digital audiences. This new partnership will deliver consistent, cross-device audience...
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comScore and Adobe Partner to Deliver Seamless CrossPlatform Audience Insights

We kicked off this year with a promise to create the new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. We’re in a dynamic world that’s characterized...
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comScore Ranks the Top 50 US Digital Media Properties for February 2016

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. online activity at the top digital media properties for February 2016 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked...
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comScore and Viacom Ink Transformational MultiYear Deal for CrossPlatform Measurement

Viacom (NASDAQ: VIAB, VIA) and comScore (NASDAQ: SCOR) today announced a breakthrough multi-year partnership for cross-platform measurement, which marks the first cross-platform deal for the newly merged comScore and Rentrak. The alliance represents a...
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comScore Releases February 2016 US Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in February with 64 percent of search queries conducted.
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Value of a Digital Ad: comScore and Millward Brown

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media.
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comScore Reports January 2016 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for January 2016. Apple ranked as the top smartphone manufacturer with 43.6 percent OEM market share, while...
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Mobile Millennials Retail Myths and Realities

Mobile devices have changed the way consumers purchase goods. Processes that were historically performed entirely offline have been transformed with the presence of smartphones and tablets that accompany consumers on their visits to retail stores.
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Will digital ads outpace TV?

Discussing the future of advertising and television in the digital age with Gian Fulgoni, Chairman Emeritus & Co-Founder of comScore Inc.
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comScore Ranks the Top 50 US Digital Media Properties for January 2016

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. online activity at the top digital media properties for January 2016 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked...
0% - ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-January-2016