The State of Social Media
Mobile devices have changed the way consumers purchase goods. Processes that were historically performed entirely offline have been transformed with the presence of smartphones and tablets that accompany consumers on their visits to retail stores. An analysis of consumers’ mobile usage during these trips found they are relying on their devices for a variety of retail-related activities during their shopping experience.
The way consumers access digital content while in-store is vital information for marketers, allowing them to optimise user journeys and customer experience. The shift in how shoppers find and research products underlines the importance of combining engaging and informative content with a seamless interface.
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