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The 4 Ps of Marketing in a Digital World

The 4Ps have acted as a right of passage and guiding tool for marketers for decades. But in today’s complex digital environment, where advancements in technology have rapidly changed the delivery and measurement of digital advertising, what new guiding...
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comScore Ranks the Top 50 US Digital Media Properties for September 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for September 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform...
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comScore Releases September 2014 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 67.3 percent of search queries...
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The U.S. Total Video Report

Over the past several years, the TV viewing landscape has undergone a major shift. Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array...
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Lecciones Aprendidas en Publicidad Digital

As digital advertising continues to grow in importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. At comScore, we’ve identified key Lessons Learned in Digital Advertising that help shed light...
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Top 20 Espana Agosto 2014


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Webinar: Lessons Learned im Online-Werbemarkt

Based on comScore's extensive global research in the digital advertising space, Henning Dittmer, comScore's EMEA Vertical Sales Lead, addressed 6 Key Lessons Learned as well as the current state of the industry in this German webinar.
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comScore Reports August 2014 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for August 2014. Apple ranked as the top smartphone manufacturer...
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5 Questions and Answers Shedding Light on How Americans Use Mobile Apps

Mobile has fast emerged as the primary platform for media consumption. However, as advertisers try to figure out how to best use mobile advertising to effectively reach their target audiences there is some hesitation around allocating budgets for mobile...
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Finland Top 20 August 2014

3.6 million people in Finland went online via their desktop PCs or laptops in August 2014, spending 4.1 billion minutes surfing the web – a strong Month-on-Month increase of 5%.
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