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Comscore Campaign Ratings Hispanic Reach By Publisher
An alcoholic beverage brand uses CCR to identify publishers reaching a key demographic audience.
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e-Studies/CCR-Hispanic-Reach-By-Publisher
Optimize Campaigns in Real Time
Comscore Brand Survey Lift study helps client identify lift across multiple KPIs and leverages results to optimize their campaign in real time.
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e-Studies/Optimize-Campaigns-in-Real-Time
Comscore Consumer Journey
Comscore’s Consumer Journey solution helps clients understand how consumers use web and retailer site search upstream of online purchases
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e-Studies/Understand-the-Shopping-Behaviors-of-Your-Target-Consumers
Comscore Digital Data Helps Local Stations
Comscore Digital Data Helps Local Stations with Automotive Prospecting
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e-Studies/Comscore-Digital-Data-Helps-Local-Stations-with-Automotive-Prospecting
Custom e-commerce
Comscore’s custom e-commerce measurement solution helps PayPal showcase its value to prospective merchants
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e-Studies/Comscore-Custom-Solution-Measures-Online-Checkout-Conversion-Rates
Action Lift
Comscore proves impact of digital campaign by showing Action lift at online checkout and helps optimize campaign based on publisher performance.
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e-Studies/Action-Lift-Helps-Optimize-Campaign-Based-on-Publisher-Performance
Comscore Custom Reporting for Exclusive Reach
A new ad network wanted to demonstrate that they had established a foothold in the cluttered market for display advertising.
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e-Studies/Comscore-Custom-Reporting-for-Exclusive-Reach
Comscore Campaign Ratings' Daily Reach Frequency Reporting
An international car manufacturer seeks to understand diminishing reach returns to optimize advertising campaign duration for efficient resource allocation.
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e-Studies/CCRs-Daily-Reach-Frequency-Reporting
Use Comscore Campaign Ratings to Understand Incremental Reach
A major programmatic DSP leveraged CCR Local to understand the incremental reach of local market audiences not exposed on linear TV.
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e-Studies/Use-CCR-to-Understand-Incremental-Reach-to-Audiences-Not-Exposed-On-TV
Comscore Connected TV Insights
Comscore Connected TV Insights helps Company showcase incremental reach against streaming service competitors
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e-Studies/Comscore-Connected-TV-helps-leverage-CTV-consumption-data-across-U.S.-households
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