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Get Mobile Now

Mobile devices are having a large impact on how consumers research and purchase online travel services. These changes, which are profound and taking place at a rapid pace, present both challenges and opportunities for those in the hospitality sector....
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Marketing in an Age of Social Mobility

comScore Chairman and Co-Founder Gian Fulgoni describes how social and mobile are changing consumer media habits. The presentation includes a review of the consumer's path to purchase, key trends in social networking and mobile, as well as where we’re...
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comScore Releases the 2013 Southeast Asia Digital Future in Focus Report

The report examines how the prevailing trends in web usage, online video, digital advertising, search, social media and e-commerce are defining the current marketplace and what these trends mean for the year ahead.
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Measurement in the Evolving App Environment

Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all of your metrics and result in incorrect analysis of...
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comScore Announces Availability of US Mobile Commerce Sales Estimates

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of Mobile Commerce (m-commerce) sales estimates by product category occurring on both smartphones and tablets. This new capability aligns with comScore’s...
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Mobile Shopping Trends in the UK

Mobile users in the UK, both male and female, are increasingly using their devices as shopping companions. In collaboration with MforMobile, we have produced an infographic to identify the latest UK mobile shopping trends and illustrate how this market...
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comScore Releases August 2013 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 66.9 percent of search queries...
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Be On Selects comScore validated Campaign Essentials for Global Campaign Measurement

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of AOL Networks, has selected comScore validated Campaign Essentials (vCE) as its global campaign...
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Understanding the Big Trends of Global Digital Market

In 1996, two-thirds of the world’s internet population was in the United States. Today, 40 percent of the online audience is in Asia Pacific, making it the largest internet region. At this introductory session, Enrico Verhulst presents the shifting patterns...
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