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It's a very merry mobile Christmas

Mobile is placing purchasing power in the hands of consumers, says Gian Fulgoni, comScore co-founder, providing insight to online shopping.
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App Wars: Does the little guy have a chance against Facebook, Apple & Google?

It’s no secret that mobile is the way of the future. But what does it take to make a successful app? Are certain categories more popular than others? Do free apps do better than paid? Gian Fulgoni, comScore co-founder, provides answers on Yahoo Finance.
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Spain Top 20 October 2014


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Top 20 Espana Noviembre 2014


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Viewability Online Video and Social Media

As a start to 2015, comScore is pleased to share these three articles at a regional level. We have the certification from CIM Mexico (Consejo de Investigación de Medios) for our online campaign validation tool: validated Campaign Essentials™ (vCE®), and...
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comScore Announces Global Integration with Flurry from Yahoo to Bring Independent Audience Measurement to Mobile App Publishers

comScore, Inc. (NASDAQ : SCOR), a leader in measuring the digital world, today announced an integration with Flurry from Yahoo (NASDAQ: YHOO) through Yahoo’s Flurry Pulse solution, which will enable Flurry clients to streamline application tagging required...
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comScore Releases January 2015 US Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in January with 64.4 percent of search...
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Time spent online by the numbers

Gian Fulgoni, comScore co-founder, talks about the digital media impact of mobile and provides insight to the time we spend on digital platforms.
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Mit comScore Industry Trust das Versprechen von Programmatic Advertising einlosen

It’s no secret that programmatic advertising is on the rise. Spending on programmatic advertising topped $10 Billion in 2014, and that figure is expected to double in the next two years. In a perfect programmatic world, buyers would achieve better results...
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Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem

Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers...
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