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Finland Top 20 April 2014

In April 2014, 3.6 million people in Finland went online via their desktop PC or laptop, matching audience volumes of the previous month. Regional entities remain dominant in the Finnish market: 14 of the leading 20 online properties in Finland originate...
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comScore Subscriber Analytix Awarded the Pipelines 2014 COMET Innovation Award for Big Data Analytics

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that its comScore Subscriber Analytix™ product was awarded the 2014 Pipeline COMET Innovation Award for Big Data & Analytics.
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Cyber Monday Exceeds 2 Billion in Desktop Sales for First Time Ever to Rank as Heaviest US Online Spending Day in History

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 31 days of the November-December 2014 holiday season. For the holiday season-to-date,...
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Viewability and In-Target Key Learnings for Media Buyers and Sellers

The introduction and subsequent adoption of viewability and in-target measurement wields the promise of radically improved digital campaign performance, but it has also created a variety of challenges as the industry shifts toward new standards for valuing...
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Finland Top 20 October 2014

In October 2014, Finland’s 3.6 million online users spent over 4.5 billion minutes (a 10% increase in comparison to September) surfing the web via their PCs or laptops.
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Sweden Top 20 October 2014

The start of Christmas season is a possible factor in the audience increase among Sweden’s online retailers: both Amazon Sites (also including sites such as imdb.com) and eBay (including Tradera) saw strong traffic increases in October 2014, as did their...
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The U.S. Total Video Report

Over the past several years, the TV viewing landscape has undergone a major shift. Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array...
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comScore Receives ABC Certification for Online Ad Viewability

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today received certification from ABC (Audit Bureau of Circulations) for its viewability measurement in validated Campaign Essentials™ (vCE®).
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As Ad Viewability Gains Importance across the Globe ABC UK Gives comScore Stamp of Approval on Viewability Measurement

In the United Kingdom today, the Audit Bureau of Circulations (ABC) issued its first report and certification with respect to online ad viewability.
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A Security And Big Data Approach to Non Human Traffic Removal

In order to create comprehensive capabilities to remove non-human traffic (NHT) comScore has been at the forefront of the idea of combining IT security techniques with big data analytics.
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