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Beyond Reach: News Engagement in the UK

This whitepaper investigates news consumption in the UK market landscape, and the implications for advertisers and publishers.
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News consumption in the UK implications for advertisers and publishers

Comscore’s latest study shows that despite UK consumers accessing over a thousand news sites in July 2019, for any given user, their preferred news site captured 84% of their news consumption time on desktop, and 66% on mobile.
0% - ights/Press-Releases/2019/11/News-consumption-in-the-UK-implications-for-advertisers-and-publishers

Comscore Announces Agreement with Premion to Provide Measurement for Leading CTV-OTT Platform

Comscore and Premion, a division of TEGNA Inc. (NYSE: TGNA) and the leading premium CTV/over-the-top (OTT) advertising platform for local and regional advertisers, today announced that they have entered into an agreement for Comscore to be the measurement...
0% - ights/Press-Releases/2019/10/Comscore-Announces-Agreement-with-Premion-to-Provide-Measurement-for-Leading-CTV-OTT-Platform

Bridging the Divide Between TV and Digital

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses Comscore’s endeavors to bridge the divide between TV and digital.
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Battle of the Battle Royales Fortnites Console Dominance Unfazed by Newest Challenger

It’s not often that a new genre emerges within an established type of entertainment. In the gaming space, however, the Battle Royale category (a last-man-standing survival game) recently skyrocketed to prominence – most notably via the rapid ascension...
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The Future of Advanced TV

Comscore COO Chris Wilson Discusses the Future of Advanced TV. Attribution is critical to help buy-side advertisers get better results from ad measurement. Chris Wilson, Comscore Chief Commercial Officer, spoke with Beet.TV about the future of advanced...
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Comscore Announces Enhancements to its Board of Directors and Senior Management Team to Enable Next Phase of Growth

Comscore, Inc. today announced the appointment of Irwin Gotlieb, Joanne Bradford and Kathi Love to its board of directors. Dale Fuller will serve as interim chief executive officer. The addition of these long-tenured media and technology executives is...
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Comscore Executive Carol Hinnant Promoted to Chief Revenue Officer

Comscore today announced Carol Hinnant, a 15-year Comscore executive, has been promoted to Chief Revenue Officer. Hinnant will guide Comscore’s revenue-generating operations across the global digital, television, and cross-platform business, and will...
0% - ights/Press-Releases/2020/1/Comscore-Executive-Carol-Hinnant-Promoted-to-Chief-Revenue-Officer

Comscore Reports Highest Ever Worldwide Box Office

Comscore (Nasdaq: SCOR) today announced annual worldwide box offices revenues for 2019. Highlights include: All-Time High $42.5 Billion Globally for 2019. International Box-Office at an All-Time High of $31.1 Billion.
0% - ights/Press-Releases/2020/1/Comscore-Reports-Highest-Ever-Worldwide-Box-Office

Comscore Announces Worldwide Box Office Results for Weekend of January 12 2020

Comscore (Nasdaq: SCOR) has announced the worldwide weekend box office estimates for the weekend of January 12, 2020, as compiled by the company’s theatrical measurement services.
0% - ights/Press-Releases/2020/1/Comscore-Announces-Worldwide-Box-Office-Results-for-Weekend-of-January-12-2020