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Veteran Information Technology Innovator Amir Yazdani Joins Comscore

Comscore today announced that it has appointed Amir Yazdani as Strategic Adviser to the CEO. Mr. Yazdani, the original visionary and chief architect of Comscore’s Television and Movies measurement platforms, will join the leadership team to champion the...
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Contextual Targeting for Advertising on Connected TV


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Free Digital Audience Dashboard Report

Former Hitwise or Jumpshot client? Comscore can continue to meet your measurement and analytics needs without interruption.
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Social Media Landscape in APAC

Social media is one of the top categories accessed by digital audiences worldwide, ranking higher than other popular categories such as news, entertainment and retail. In December 2019, APAC had most of the global social media unique visitors, representing...
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State of Gaming - Key Insights from Comscore's Gaming Report

From “freemium” games to the rise of esports, Comscore’s State of Gaming report provides detailed insight into digital gaming audiences and emerging gaming trends to help marketers, content owners, and tech companies capitalize on lucrative opportunities...
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Comscore and Rural Media Group Announce MultiYear Deal

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, and Rural Media Group, Inc., a portfolio of media outlets, today announced a multi-year deal for two of its flagship television networks, The Cowboy Channel and...
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From quirky to mainstream TikToks Time to Grow Up

TikTok, the video-sharing social media app owned by the Beijing-based company ByteDance, was released to international markets in September 2017. It has since made the headlines thanks to its stellar growth – mostly among teenagers and celebrity adopters...
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Data-Driven Means Data-Cleaning


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Comscore Receives First-Ever Certification for Mobile Web Viewability

RESTON, VA, August 8, 2019 – Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that its validated Campaign Essentials™ (vCE®) solution is the first product to receive ABC certification...
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Could it be a record year at the box office?

Comscore's box office guru Paul Dergarabedian joined Peter Bowes and Rhod Sharp on BBC Radio 5 for a great conversation about the 2019 box office summer.
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