Data-Driven Means Data-Cleaning
The new world of digital marketing promises advertisers the ability to link consumer outcomes like sales back to advertising exposure, and so to price ads accordingly.
But the emerging focus on “attribution” and “outcomes” doesn’t come as easy as it sounds.
Comscore's Carol Hinnant was interviewed by Ashley J. Swartz, CEO of Furious Corp.
This video was produced at the Beet Retreat San Juan 2020 sponsored by 605, DISH Media, NBCU, Roundel & Tubi.