The State of Social Media
The new world of digital marketing promises advertisers the ability to link consumer outcomes like sales back to advertising exposure, and so to price ads accordingly.
But the emerging focus on “attribution” and “outcomes” doesn’t come as easy as it sounds.
Comscore's Carol Hinnant was interviewed by Ashley J. Swartz, CEO of Furious Corp.
This video was produced at the Beet Retreat San Juan 2020 sponsored by 605, DISH Media, NBCU, Roundel & Tubi.
Comscore Campaign Ratings™ provides in-flight measurement of cross-platform video campaign delivery across TV, CTV, desktop and mobile.
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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