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Day 11 comScore at the Games

Blog: Small Screens for Big Games: How Mobile Phones and Tablets are Influencing the World’s Biggest Sporting Event
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comScore Reports $43.2 Billion in Q2 2012 U.S. Retail E-Commerce Spending

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q2 2012 U.S. retail e-commerce sales estimates, showing that online retail spending reached $43.2 billion for the quarter, up 15 percent versus year ago. This represents...
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comScore Reports 43.2 Billion dollar in Q2 2012 US Retail ECommerce Spending

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q2 2012 U.S. retail e-commerce sales estimates, showing that online retail spending reached $43.2 billion for the quarter, up 15 percent versus year ago. This represents...
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Majority of Smartphone Owners Now Access Travel Information on their Devices

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a U.S. study on mobile travel activities based on data from the new comScore Travel Advisor report. The results indicate that 51 percent of smartphone owners accessed...
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Getting the Most out of the Games How Campaign Optimization Can Drive ROI

Everyone seems to have caught Olympic fever this summer, and in addition to this being good news for the athletes competing, this is also very good news for the hundreds of brands around the globe who have invested heavily in advertising during the Games....
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Day 8 comScore at the Games


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Day 7: comScore at the Games

Males are 11% more likely to visit sports sites compared to the average internet user, while females are 13% less likely.
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Day 6: comScore at the Games

1.9 billion display ad impressions were delivered on Sports sites in the UK during June 2012, an increase of 69% over the past year .
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MRC Accredits comScore vCE Validation

Today comScore announced that the validation component of validated Campaign Essentials™ (vCE™) has received MRC accreditation. vCE is the first and only service to have been audited and accredited under the IAB’s new Ad Verification Guidelines.
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comScore Reports June 2012 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending June 2012. The study surveyed...
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