The State of Social Media
U.S. Smartphone Market Tops 110 Million Subscribers in June
RESTON, VA, August 1, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending June 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued to grow its share in the U.S. smartphone market, accounting for 51.6 percent of smartphone subscribers, while Apple captured 32.4 percent.
OEM Market ShareFor the three-month average period ending in June, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers, followed by LG with 18.8 percent share. Apple continued to gain share in the OEM market, ranking third with 15.4 percent of mobile subscribers (up 1.4 percentage points), followed by Motorola with 11.7 percent and HTC with 6.4 percent (up 0.4 percentage points).
Smartphone Platform Market ShareMore than 110 million people in the U.S. owned smartphones during the three months ending in June, up 4 percent versus March. Google Android ranked as the top smartphone platform with 51.6 percent market share (up 0.6 percentage points), while Apple’s share increased 1.7 percentage points to 32.4 percent. RIM ranked third with 10.7 percent share, followed by Microsoft (3.8 percent) and Symbian (0.9 percent).
Mobile Content UsageIn June, 75.0 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.7 percentage points). Downloaded applications were used by 51.4 percent of subscribers (up 1.4 percentage points), while browsers were used by 50.2 percent (up 0.9 percentage points). Accessing of social networking sites or blogs increased 0.8 percentage points to 36.9 percent of mobile subscribers. Game-playing was done by 33.4 percent of the mobile audience (up 0.8 percentage points), while 27.6 percent listened to music on their phones (up 2.3 percentage points).
About MobiLensMobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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