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comScore Reports January 2012 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending January 2012. The study...
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How to Optimize Search Marketing on Tablets vs. Smartphones

Having attended myriad web conferences over the years, I’ve heard most every prediction you can imagine. Some were a bit misguided (“Portals are the future direction of the Web!”) and others were spot on (“This Google thing seems to have legs…”), but...
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1 in 7 Americans Visited Online Tax Sites in January as Category Grows 15 Percent vs. Year Ago

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of U.S. visitation to the Online Taxes category in January, which showed nearly 1 in 7 U.S. Internet users visited the category to compile information and...
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Exponential Tablet Adoption in 2011 Ushers in Era of Convergent Consumption

Tablets were a pivotal force in the mobile space in 2011 as they provided consumers a unique mobile user experience, combining portability with powerful computing functionality while offering a screen size more reader-friendly than a smartphone. While...
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More than Half of People that Access Social Networks on their Smartphone do so on a Near Daily Basis

2011 saw the continued rise of social networking via smartphone devices and the increasing frequency of this behavior. In the U.S., 64 million smartphone owners accessed social networking or blog destinations via their mobile device in December 2011,...
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3 in 10 display ads delivered are never seen, often because users fail to scroll down the webpage or scroll too fast

A U.S.-based vCE™ Charter Study of 12 national advertisers found that, on average, only 69 percent of the ad impressions were delivered in-view*. The remaining 31 percent of ad impressions never had the opportunity to be seen by the consumer, a likely...
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comScore Releases the 2012 Mobile Future in Focus Report

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore,...
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Smartphone Adoption Approaches Tipping Point Across Markets

comScore’s latest report, the 2012 Mobile Future in Focus, reveals smartphone adoption showed strong gains across much of the developed world. In the US and EU5 markets, smartphone penetration grew at least 8 percentage points over the past year, with...
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Is Pinterest the Next Big Social Network in Europe?

Pinterest.com has created a lot of buzz in the US, and it appears to be working its magic in the large EU markets as well. From May 2011 onwards, when the site began meeting our minimum reporting standards, the growth rate for visitors has been in the...
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comScore Releases January 2012 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January.
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