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comScore Introduces Solution to Drive Data Activation for Digital Advertising at Scale

comScore (NASDAQ: SCOR) today introduced a new global solution that allows media buyers and sellers to build more powerful audience and content targets to drive stronger advertising results. comScore Activation helps media sellers increase scale and achieve...
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Activating Inventory 3 Key Lessons for Publishers to Unlock Hidden Revenue

Advancements in digital advertising technology have promised advertisers more granular, powerful targeting to help them reach specific or niche audiences. While these hyper-targeted ad segments are incredibly valuable for advertisers, the often manual...
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comScore Announces Launch of MMX Multi-Platform in the Netherlands

comScore, Inc. (NASDAQ: SCOR) today announced the launch of MMX® Multi-Platform in the Netherlands to measure unduplicated audiences across desktop, smartphones and tablets in order to account for today’s total digital population. The new service builds...
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comScore Study Finds Advertising on Premium Publisher Sites Drives Higher Ad Effectiveness

SÃO PAULO, SP, September, 20th, 2016 – comScore (NASDAQ: SCOR) announced recently in the US the publication of its latest report, The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness. The research and resulting study examines...
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Mobile Audience Campaign Measurement Arrives in Canada and the UK

Earlier this month, we announced the expansion of mobile audience reporting capabilities in validated Campaign Essentials (vCE) in Canada and the UK. This expansion results in part from our global data partnerships, including recently-added Spotify. This...
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comScore Receives MRC Accreditation for Sophisticated Invalid Traffic SIVT Detection Capabilities

comScore announces it has been granted accreditation by the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT*) detection and filtration of desktop and mobile web traffic. With this announcement, comScore becomes the first company to...
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State of the Internet – Italia 2016

During this webinar, Fabrizio Angelini, CEO of Sensemakers and Antonio Pepe, COO of Sensemakers reviewed the current trends shaping the digital landscape in Italy and what we can expecting in the coming future
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comScore Announces the Introduction of Mobile Consumer Panel Data to MMX Multi Platform and Mobile Metrix in Mexico

comScore, Inc. (NASDAQ: SCOR) today announced major upgrades to MMX Multi-Platform and Mobile Metrix in Mexico with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s...
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Movies

Understand film performance, streamline theater functions and leverage film landscape trends and audience insights to maximize box office performance.
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Roku Partners with comScore to Deliver Industry Leading Video Ad Measurement

Partnership Offers Improved Cross-Media Comparability for TV and Digital Ad Campaigns and Enhanced Monetization Opportunities
0% - ights/Press-Releases/2016/10/Roku-Partners-with-comScore-to-Deliver-Industry-Leading-Video-Ad-Measurement