Comscore Introduces Solution to Drive Data Activation for Digital Advertising at Scale
Solution Delivers Data for Precise Audience and Content Targeting to Empower Effective, Relevant and Brand-Safe Advertising
London, UK, September 8, 2016 – Comscore (NASDAQ: SCOR) today introduced a new global solution that allows media buyers and sellers to build more powerful audience and content targets to drive stronger advertising results. Comscore Activation helps media sellers increase scale and achieve higher CPMs for their inventory, and enables advertisers to reach their target audience with more relevant messaging in a context that is right for their brand.
Through a precise analysis of page-level content and audience behaviour, Comscore Activation allows clients to build unique targets based on custom criteria. Clients leverage this powerful technology to refine their existing audience targets, or build new ones. These targets are then integrated directly into their ad server or DMP, allowing buyers or sellers to quickly and easily activate off of this data when buying impressions or packaging inventory.
“In the age of personalisation, media buyers and sellers need to deliver highly relevant experiences and create targets based on attributes beyond age and gender,” said Manish Bhatia, chief product officer at Comscore. “Our clients come to us because our proprietary technology enables them to create more scalable segments with precision, and they can achieve results that are superior to what they would get from using a semantics-only approach.”
With Comscore Activation, media buyers can reach audiences through more personalised campaign tactics, and media sellers can efficiently unearth highly relevant content to differentiate their inventory and increase value.
- Be confident advertising is delivered in environments that are safe for their brand.
- Tailor marketing messages based on consumer interests to break through and better engage valuable customer segments.
- Cost-effectively improve share-of-voice within their competitive set by creating more strategic digital advertising strategies.
- Highlight quality, maximise scale and avoid brand safety issues by packaging beyond site sections and editorial tags.
- Increase the value of owned content by offering quality packages that meet unique advertiser needs.
- Extend targetable digital audiences via lookalike modeling.
Learn More About Comscore Activation
To learn more about Comscore Activation in your market -- including the specific DMPs in which Comscore Activation data is already integrated – please contact us.
Comscore will be at dmexco, Europe’s leading digital marketing exhibition & conference on the 14-15 of September in Cologne, Germany. Visit us at Hall 9, Stand B-028 to meet our experts and learn more about Activation and other Comscore solutions.
Comscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit comscore.com.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from Comscore Activation and the Comscore advertising suite of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products.
For a detailed discussion of these and other risk factors, please refer to Comscore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov).
Stockholders of Comscore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
Ana Laura Zain
Sr. Manager, Corporate Marketing, EMEA
+44 20 3111 1730