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Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform...
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Nearly 7 Percent of U.S. Digital Traffic Consumed Away from Computers

U.S. consumers are increasingly connecting to digital content via a variety of devices such as smartphones, tablets and other connected devices.  In August 2011, the share of non-computer traffic for the U.S. increased to 6.8% from just 6.2% at the end...
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Non-Computer Digital Traffic in Brazil Jumps More than 60 Percent Over Last Four Months

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest insights on connected device usage in Brazil from its Device Essentials service. The report found that digital media consumption via connected devices (including...
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comScore Introduces Ad Metrix Social

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of Ad Metrix Social™, a powerful enhancement to comScore’s leading competitive display ad intelligence product, that provides greater visibility into...
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comScore Introduces Ad Metrix Social™ for Visibility into the Social Side of Display Advertising

comScore is excited to announce the introduction of Ad Metrix Social, a significant new product enhancement that provides unique detail and insight into the social side of display advertising. The availability of this new social measurement module helps...
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Major Advertising Effectiveness Research Project in the UK

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has been selected by the Association of Online Publishers (AOP) - the industry body representing online publishing companies that create original, branded,...
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comScore Reports August 2011 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study...
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web–based-email-shows-declining-engagement-among-younger-age-groups-in-europe

In August 2011, the average number of minutes spent overall by Europeans on web-based email showed an increase of nearly 11 percent from the previous year. A demographic analysis showed that this increase was mainly driven by higher engagement with web-based...
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69.9 Percent of Former BlackBerry Owners Switched for Another RIM Phone in UK

For the UK market in July, RIM had the highest retention rate (69.9 percent) among original equipment manufacturers (OEMs), followed by Apple with 65.5 percent. HTC mobile subscribers were also among the most satisfied with their devices, ranking third...
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The Rise of the iPhone

With the impending release of the next generation of iPhones around the corner, comScore analyzed the potential impact of a new iPhone on the U.S. mobile industry in a new report, iPhone 5: Implications for the Operator Industry.
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