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Launch of Metrix Video in Peru

Peru has seen an increase of video content viewing and we also foresee a greater participation of the digital advertising investment in this format. Video Metrix can help you better monetize your video audiences.
0% - ights/Presentations-and-Whitepapers/2016/Launch-of-Metrix-Video-in-Peru

Advanced TV Targeting Early In A Mega Trend

Bill Livek has many ways to describe advanced advertising targeting—a train, a steamroller, a big snowball. Whatever the metaphor, it’s particularly advanced at the local level, says the President of measurement provider comScore.
0% - ights/Videos/Interview/Advanced-TV-Targeting-Early-In-A-Mega-Trend

Final Week of Online Desktop Holiday Spending Before Christmas

comScore (NASDAQ: SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 48 days of the November-December 2016 holiday season. For the holiday season-to-date, $55.2 billion has been spent online, marking...
0% - ights/Press-Releases/2016/12/Final-Week-of-Online-Desktop-Holiday-Spending-Before-Christmas

Consumer Engagement with Travel Sites Dips with Resurgence of COVID-19 Cases

Last month we introduced a consumer engagement metric, minutes per unique visitor, as a potential leading indicator of travel site visitation. What we witnessed was that as engagement grew in May 2020, visitation to travel sites also increased a week...
0% - ights/Blog/Consumer-Engagement-with-Travel-Sites-Dips-with-Resurgence-of-COVID-19-Cases

YouTube Measurement in Google Ads Data Hub

Today, we are excited to announce the completion of our integration with Google’s Ads Data Hub. As the first company to complete integration for Reach in ADH, we are proud to set the stage for a future of privacy-centric YouTube and Google Video Partners...
0% - ights/Blog/YouTube-Measurement-in-Google-Ads-Data-Hub

Multi-Platform Video Measurement

Get a complete, unduplicated view of how digital audiences consume video across devices
0% - ducts/CTV/Multi-Platform-Video-Measurement

Medición Móvil

Comscore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets.
0% - ducts/Digital/Mobile-Measurement

Advertising

Measure and evaluate advertising across platforms.
0% - ducts/Advertising

Comscore to Announce Second Quarter 2020 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it plans to hold a conference call on Monday, August 10th at 5:00 p.m. ET to discuss its financial results for the quarter...
0% - ights/Press-Releases/2020/7/Comscore-to-Announce-Second-Quarter-2020-Financial-Results

Comscore Signs Agreement with BASS LLC for Digital Audience and Custom TV Measurement

Comscore today announced an agreement to provide B.A.S.S., LLC, the worldwide authority on bass fishing and creator of the beloved Bassmaster stable of content, with Comscore’s industry-leading digital audience and television measurement.
0% - ights/Press-Releases/2020/7/Comscore-Signs-Agreement-with-BASS-LLC-for-Digital-Audience-and-Custom-TV-Measurement