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Tablets Now Account for 28 Percent of Non-Computer Digital Traffic in the US

Today, Amazon entered the rapidly growing tablet market with the introduction of Kindle Fire. The latest data from comScore Device Essentials shows that tablets account for an increasing share of digital traffic as consumers continue to integrate these...
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Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

Search Engines are like mothers: they are built to understand you. With the most basic cues, they know if you are happy or sad, coming or going, getting ready for bed or just waking up. They didn’t start out this way, but Google Page Rank gave birth to...
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US Smartphone Audience Growth by Age Segment

The U.S. smartphone audience reached 82.2 million people in the three-month period ending July 2011, up 54 percent from the previous year.
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comScore Releases August 2011 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in August for an average of 18 hours per viewer....
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Social Networking Visitation and Engagement by Region

An analysis of social networking visitation and engagement by region revealed that Asia Pacific, home to the largest online audience of the five global regions, contributed 32.5% of worldwide visitors to the category.
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Top Social Networking Sites in Latin America

Facebook.com is a strong leader in the Latin American social networking market reaching more than 91 million visitors in June, up 52 percent in the past year. The Facebook.com audience was nearly three times the size of the next largest site, Windows...
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In the UK 1 7 Million Mobile Subscribers Consumed Automotive Content on Mobile Devices

Millennial Media recently released a study conducted with comScore analyzing the U.S. mobile automotive advertising industry. The study explores the demographics and behavior of consumers accessing mobile auto content and mobile advertising campaigns...
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Channel 4 Has the Largest Share of Online Video Viewers That Are ABC1

Channel 4, ITV and YouTube largely attracted the ABC1 demographic, accounting for at least 59 percent of online video viewers across the three sites during July 2011, in the UK.  Channel 4 had the largest share of ABC1 viewers, accounting for with 69.2...
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Top Markets for Facebook by Percent Reach

Although the largest Facebook.com markets by audience size are the United States, Germany and India, many of the most highly penetrated markets for the social networking giant are in Latin America. In fact, five of the top 10 markets for Facebook.com...
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Latin American Social Networking Audience Grows 16 Percent in Past Year

In June 2011, 114.5 million people in Latin America visited a social networking site, representing 96% of the entire online population in the region. Social networking is not only big in Latin America, it is growing -- with the audience climbing 16% from...
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