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Consumer Engagement with Travel Sites Dips with Resurgence of COVID19 Cases

As COVID-19 cases began to rise following state reopenings in June 2020, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that consumer engagement on travel-related websites...
0% - ights/Press-Releases/2020/7/Consumer-Engagement-with-Travel-Sites-Dips-with-Resurgence-of-COVID19-Cases

Coronavirus and the Turkish cinema industry

Coronavirus and the Turkish cinema industry
0% - ights/Presentations-and-Whitepapers/2020/Coronavirus-and-the-Turkish-cinema-industry

Comscore Captures Notable Rise of Mobile Vehicle Shopping

As the world becomes more mobile-oriented than ever before, consumers are increasingly using mobile devices to conduct a greater share of vehicle research. New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating...
0% - ights/Press-Releases/2020/8/Comscore-Captures-Notable-Rise-of-Mobile-Vehicle-Shopping

Comscore General Manager of Activation to Discuss Future of Brand Safety at Virtual Brand Safety Summit

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to share that Rachel Gantz, General Manager, Activation Services, Comscore will be speaking at The 614 Group’s Virtual Brand Safety...
0% - ights/Press-Releases/2020/10/Comscore-General-Manager-of-Activation-to-Discuss-Future-of-Brand-Safety-at-Virtual-Brand-Safety-Summit

‘TV Will Never Be the Same’ After Addressability

Carol Hinnant, Chief Revenue Officer at Comscore, discusses television audience measurement and the future of addressable advertising in an interview with Beet TV's Robert Williams.
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The Convergence of Linear & OTT Measurement

Laura Fitzpatrick, Vice President, National Services at Comscore discusses the future of measurement, and the opportunities and challenges traditional measurement methods face as linear and digital/CTV video converge.
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Comscore to Announce Third Quarter 2020 Financial Results

Comscore today announced it plans to hold a conference call on Monday, November 9th at 5:00 p.m. ET to discuss its financial results for the quarter ended September 30, 2020.
0% - ights/Press-Releases/2020/10/Comscore-to-Announce-Third-Quarter-2020-Financial-Results

TV Ads Move Toward Cross-Platform Delivery

Travis Scoles, senior vice president of product management, addressable advertising at Vantage at ViacomCBS, discusses television advertising in an interview with Beet TV's Robert Williams.
0% - ights/Videos/Interview/TV-Ads-Move-Toward-Cross-Platform-Delivery

Comscore Snapshots online education in Europe

This week’s snapshot summarises the online education media footprint in Europe visited by adults aged 18 and above. We include statistics for France, Germany, Italy, Spain, the UK and EU5 averages for benchmarking purposes.
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Fearmongering in CTV Advertising – The Truth of CTV Ad Fraud and Brand Safety

With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than ever are consuming connected TV (CTV) programming.
0% - ights/Blog/Fearmongering-in-CTV-Advertising-The-Truth-of-CTV-Ad-Fraud-and-Brand-Safety