The State of Social Media
Monthly mobile vehicle shoppers averaged 6.6 million shoppers in the first half of 2020
RESTON, Va., Aug. 25, 2020 – As the world becomes more mobile-oriented than ever before, consumers are increasingly using mobile devices to conduct a greater share of vehicle research. New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows that in the first half of 2020, the average number of monthly mobile vehicle shoppers was two times that of desktop vehicle shoppers.
From January to June 2020, there were 6.6 million average monthly mobile shoppers, compared to 3.5 million average monthly desktop shoppers. At the same time, when looking at digital shopping trends over time, mobile shopping and desktop shopping followed similar month-over-month trends.
While overall mobile vehicle shopping is on the rise, device usage varied by automaker, shopper demographics and purpose:
Comscore Automotive Data Mart tracks new vehicle shopper data via a proprietary database that examines online shopping behavior based on engagement with key lower funnel shopping activity on third-party automotive shopping sites on both desktop and mobile devices.
Comscore will continue to monitor these trends and provide ongoing insights on its Coronavirus Insights Hub. To learn more about how Comscore can provide you with custom insights into media consumption, contact us today.
About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com
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Comscore Consumer Journey™ provides deep, customizable insights on the consumer research process across a wide variety of industries.
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