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The Lure of TV Advertising for Internet Businesses

I’ve been struck recently by the number of Internet companies that are advertising on television. Clearly, this trend must reflect an acknowledgment by online businesses - big and small - of the appeal and value of advertising on TV, even as the Internet...
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Live Streaming Video Jumps 600% in Past Year

Nearly a decade before anyone had heard of YouTube, the first viral video spread among snickering teens and procrastinating college students. Discovered via direct download links and embedded QuickTime players, Trey Parker and Matt Stone’s “The Spirit...
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The Continuing Sad Plight of Small Businesses

In a blog post earlier this year, I wrote about the challenges facing small e-commerce businesses, noting that their share of online spending in Q4 2009 showed a 4.2 point decline versus Q4 2008. Unfortunately, the situation hasn’t improved since then....
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comScore Acquires Nedstat, Global Analytics and Online Optimization Provider

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has acquired Nedstat, a leading provider of web analytics and innovative video measurement solutions for approximately $36.7 million. Headquartered in Amsterdam,...
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comScore Acquires Nedstat, Global Analytics and Online Optimization Provider

Today, comScore announced the acquisition of Nedstat, an online analytics and optimization firm. Based in Amsterdam, the Netherlands, Nedstat has a proven track record of helping companies improve the effectiveness and profitability of online marketing...
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Microsoft Sites Ranks as Most-Visited Online Property in Mexico, Facebook.com Triples in Size

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the top Internet destinations and content categories in Mexico based on data from its comScore Media Metrix service. The study found that Mexico’s Internet...
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Google Sites, Facebook.com and Microsoft Sites Rank as Most-Visited Online Destinations in Chile

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the top Internet destinations in Chile based on data from its comScore Media Metrix Service. The report found that Google Sites led as the most-visited...
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6 in 7 Brazilian Internet Users Watched Online Video in July

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on online video consumption in Brazil. The study found that in July 2010 more than 35 million Brazilians watched online video, representing approximately 85...
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In Malaysia Yahoo! News Tops List as Most-Visited News Site

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July 2010 ranking of the top News/Information sites in Malaysia from its comScore Media Metrix service. The report found that more than half of Malaysians online...
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4 out of 5 Physicians Online Visited HCP Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the first in a series of reports from the comScore/ImpactRx Physician Behavioral Measurement™ solution, a unique digital...
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