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What's The Open Rate Of Your Social Content

Your fans and followers have opted in to your brand’s communications, much like a social mailing list. But this mailing list is hard to reach, and many messages don’t make it through the "spam" filter.
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Measuring What Matters in Social Media

There are many reasons for embarking on a social strategy: to create buzz and brand awareness, to generate leads, to increase customer loyalty and satisfaction, and to drive website traffic.
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Brand Innovators Sports Marketing Upfronts

Brand Innovators Sports Marketing Upfronts
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Comscore’s ‘Everywhere’ Gets A Phased Roll-Out

In this video interview with Beet.TV, Comscore's Chris Wilson explains how and why Comscore Everywhere is coming to market.
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3 Things Traditional Beauty Brand Advertisers Can Learn from Their Direct to Consumer Counterparts

At this time of the year, we take stock of the past 12 months, across more than 15 industries on social media including retail. We'll wrap the full analysis in detail at our January webinar but in the meantime I wanted to share some of the standout lessons...
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The Lovers and Haters

We recently ran a poll on social regarding how people feel about data and the results were a little surprising. Our CEO Tania Yuki had posed the question at the start of the week, What is Your Data Personality?
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Omicron's Effect on the Movie Industry

Moviegoers were returning to theaters in late 2021, and studios had hope... then came the Omicron variant. David Daniel talks with box office expert Paul Dergarabedian about how it's affecting movie releases and attendance.
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Why Brands Media Companies Publishers and Agencies Need More Insights Than Social Listening

Listening is a crucial skill in many aspects of life; from marriage to medicine, education to employment, parenting to politics (arguably for some)… but is it enough? The answer is an emphatic NO if you are a Brand, Media Company, Publisher or Agency...
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Sports and Stories: A Q&A With Renata Policicio, VP of Research & Insights at ESPN

Renata Policicio leads the Research and Insights group for ESPN’s Global Markets. Based at the company’s New York offices, she leads the research and analytics international team, responsible for providing strategic and actionable guidance to advance...
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2021 Sees Record for Engagement with ‘Chaos’ on Social Media

If you’re feeling like your life is a little more chaotic than a few years ago, you’re not alone. So far in 2021, there have been more social media engagements across Facebook, Instagram, and Twitter with content mentioning “chaos” than in any other recent...
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