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Using Alternative Data Sources to Complement Traditional Industry Metrics by Jeremy Baksht
Consumer journeys have become more and more complicated in recent years with the move to digital.
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ights/Presentations-and-Whitepapers/2020/Using-Alternative-Data-Sources-to-Complement-Traditional-Industry-Metrics-by-Jeremy-Baksht
Effectively Measuring Branded Content Marketing on Social
Now more than ever, marketers need to meet their customers where they are. Branded content and partnerships are an amazing way to do so, but it can be complicated to decide on the details.
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ights/Presentations-and-Whitepapers/2021/Effectively-Measuring-Branded-Content-Marketing-on-Social
The Power of Sports Storytelling
With the right strategy, brands, publishers, content creators and more can transform those sports moments into powerful stories that capture and delight audiences.
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ights/Presentations-and-Whitepapers/2020/The-Power-of-Sports-Storytelling
Memorial Day Weekend Box Office Wrap Up
Paramount's release of "Top Gun: Maverick" made Memorial Weekend Box Office History as Tom Cruise takes flight in his first $100M domestic opener and Comscore Senior Media Analyst Paul Dergarabedian is here to break it all down in this box office overview.
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ights/Videos/Box-Office-Bites/Memorial-Day-Weekend-Box-Office-Wrap-Up
Creative Content Re-Mixing in A COVID Environment
Shareablee has partnered with Fullscreen in developing insights to help answer critical questions.
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ights/Presentations-and-Whitepapers/2020/Creative-Content-Re-Mixing-in-A-COVID-Environment
The Origin Story of a Social Superpower
Warner Media is not only a superpower in broadcasting, but also on social platforms.
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ights/Presentations-and-Whitepapers/2020/The-Origin-Story-of-a-Social-Superpower
COVIDs New Normal Webinar Insights Series Rewind
With 2019 in the rear view mirror, we unpack the key takeaways for brands and publishers across social media from the year - what worked, what grew, what exploded, what imploded...and what to double down on in the year ahead.
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ights/Presentations-and-Whitepapers/2020/COVIDs-New-Normal-Webinar-Insights-Series-Rewind
Being Latino Origins and Approach to Content and Measurement
Nobody knew in 2009 that Being Latino, a simple Facebook page, would one day be the successful business it has become today. Being Latino was the #3 most engaged with branded content publisher on Facebook in 2019.
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ights/Presentations-and-Whitepapers/2020/Being-Latino-Origins-and-Approach-to-Content-and-Measurement
(Re) Finding our North Star in the New Normal
While the immediacy of the news, business/financial impact and KPIs dominate our (and our company’s) focus, it is easy for measurement to chase its tail in service of quick wins and near term gains as everyone feels the pressure to perform.
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ights/Presentations-and-Whitepapers/2020/Re-Finding-our-North-Star-in-the-New-Normal
How Pursuit Channel Drove Automotive Win with Comscore TV
This webinar features Gordon Jones and Lisa Casparian presenting an automotive case study with Pursuit Channel.
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ights/Videos/Interview/How-Pursuit-Channel-Drove-Automotive-Win-with-Comscore-TV
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