- March 12, 2022

How Pursuit Channel Drove Automotive Win with Comscore TV

Lisa Casparian
Lisa Casparian
Manager, Account Management

This webinar features Gordon Jones and Lisa Casparian presenting an automotive case study with Pursuit Channel.

When Pursuit Channel came up against their closest network competitor for a leading automotive account, Comscore TV’s stable national reporting and innovative Advanced Audience segments helped secure the win. Attend this session to hear Comscore share how Pursuit tapped into Comscore’s 35 million U.S. household linear footprint to succinctly and effectively prove that their network’s audience garnered superior reach, consistent second-by-second engagement even during ad spots and offered incremental viewership with niche automotive intenders in the mid-sized truck space.

Check out the video on VAB.

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