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Michael Viane Joins Comscore Movies as Head of Global Revenue

Comscore today announced the appointment of Michael Viane as Head of Global Revenue for Comscore Movies. Viane will lead Comscore Movie’s sales efforts effective April 18th and report to EVP and Global Managing Director Arturo Guillén.
0% - ights/Press-Releases/2022/3/Michael-Viane-Joins-Comscore-Movies-as-Head-of-Global-Revenue

The Future of Measurement for Branded Content

Audiences are consuming content at an almost unbelievable rate. At the same time, advertisers are rushing to keep up with new and innovative branded integration and content opportunities in the fight for consumer attention.
0% - ights/Presentations-and-Whitepapers/2020/The-Future-of-Measurement-for-Branded-Content

Gaming & Esports Move from Niche to Center Stage

Gaming is one of several categories that is seeing gains in users and activity since people have been 'locked down'.
0% - ights/Presentations-and-Whitepapers/2020/Gaming-Esports-Move-from-Niche-to-Center-Stage

The State of Social 2020 Fact Pack

As we have all heard time and time again, 2020 was a year of unprecedented events. As the status quo was disrupted, new trends, business models, and cultural movements broke through.
0% - ights/Presentations-and-Whitepapers/2021/The-State-of-Social-2020-Fact-Pack

Thinking Beyond the Playbook

As we approach the end of our third month of social distancing and the world begins to attempt its path back to ‘normalcy’, many brands are still struggling with how to do ‘normal’ in this time.
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The Recipe For A New Currency

In this video interview with Beet.TV’s Rob Williams at Beet Retreat San Juan, Chris Wilson explains.
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Marketing Innovation & Sports Marketing Upfronts Summit Day 2: Fireside Chat

Lizzy Daly moderated a fireside chat with industry leaders from New Balance and Klutch Sports Group.
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Movie theaters will come out 'a winner' post-COVID

Comscore's Paul Dergarabedian joins Yahoo Finance’s Alexandra Canal and the Yahoo Finance Live panel to discuss what to expect with the Summer 2021 box office.
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Holiday weekend marks big return for blockbuster movies

Comscore's Paul Dergarabedian joins NBC News to provide insights on how movie business is on track to break $100 million in ticket sales, something that hasn’t happened in more than a year.
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Movie theaters hope Memorial Day weekend kicks off return of the big screen

Movie theaters are back in business and hoping for their first blockbuster weekend in more than a year. Summer earnings in 2020 were down 96 percent from the year before, but easing restrictions have Hollywood insiders hopeful that the industry will bounce...
0% - ights/Videos/Interview/Movie-theaters-hope-Memorial-Day-weekend-kicks-off-return-of-the-big-screen